Senior Brand Strategist

Senior Brand Strategist

McAfee is seeking a world-class Senior Brand Strategist to serve as the strategic engine powering our brand, creative, and marketing communications. Reporting to the Director of Brand Marketing, this senior individual contributor will shape how McAfee shows up in culture, in market, and across every consumer touchpoint. You will bring together data, insights, creativity, and storytelling to define the brand's direction, clarify what matters for our audiences, and elevate the strategic rigor of creative work across McAfee.

You will be an owner-driver of our new brand strategy, architecture and segmentation and apply this to all briefs, marketing and internal work streams. We are seeking a creative and analytical thinker who can fluidly move between these modes someone who is equally at home interpreting data as they are inspiring bold ideas. With deep experience both agency-side and brand-side, you'll bring a refined understanding of how insights translate to breakthrough creative and business impact.

You'll be a strong collaborator and highly accountable doer. You will be a thought partner to senior leadership, a collaborator to cross-functional teams, and a strategic North Star for the internal creative studio and external agency partners. You will also work with internal partners like HR to infuse our brand strategy into everything we do s is a Hybrid position located in one of our Hub Locations:
New York, NY, Frisco, TX, San Jose CA or Newport Beach, CA. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to either New York, NY, Frisco, TX, San Jose CA or Newport Beach, CA as we are not offering relocation assistance at this time.

• Roll out McAfee's overarching brand strategy, positioning, promise, and narrative.
• Lead brief development and strategic oversight for brand, creative, campaigns, and internal initiatives
• Develop brand governance cadence and support brand governance by providing strategic engagement, briefings, guidance and approvals for other teams
• Translate audience, cultural, and category insights into actionable creative insights, briefs and clear direction for creative teams
• Partner closely with the VP Brand and cross-functional leaders to ensure brand and strategy alignment across all consumer experiences
• Author strategic narratives and business cases for brand extensions partnerships, activations and more
• Build repeatable strategic frameworks, templates, and tools that elevate strategic consistency across the organization
• Advance McAfee's POV on cultural and behavioral trends, competitive landscapes, and category white spaces
• Drive clarity across messaging architecture, customer journeys, persona development, and brand storytelling

• Support the development and interpretation of quantitative and qualitative research, brand health tracking, audience segmentation, and behavioral insights in partnership with insights and analytics
• Translate complex data into simple, compelling insights that inspire creative work and help stakeholders make informed decisions
• Drive measurement and optimization of brand equities - translate insights framework into brand storytelling, messaging, and positioning across all channels

• Collaborate with Product, Creative, Comms, Growth Marketing, PMMs, internal stakeholders and Executive Stakeholders to connect brand strategy to business objectives
• Partner hand-in-hand with the in-house creative team to guide concepting, idea development, messaging strategy, and creative articulation
• Provide strategic leadership to external creative, research, and brand partners; evaluate and guide their strategic output

• Act as the brand's internal advocate for insight-driven thinking and creative excellence
• Bring fresh thinking, inspiration, and intelligence to creative reviews, leadership…