Field Marketing Manager; Sales & event planning - Remote

About Ellucian

Ellucian powers innovation for higher education, partnering with approximately 3,000 customers across 50 countries, serving more than 21 million students. Ellucian's AI-powered platform, trained on the richest dataset available in higher education, drives efficiency, personalized experiences, and strengthened engagement for all students, faculty and staff. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future.

These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

As the Field Marketing Manager, you will partner closely with regional sales and cross‑functional marketing teams to develop, execute, and report on integrated field marketing programs aligned to support demand generation and deal acceleration for states within the Northeast and Southeast U.S. regions. This position requires a unique blend of modern B2B marketing experience, creativity, sales, and an analytical mindset. Strong candidates will have shown an ability to identify and act on opportunities to improve operations, communications, and team collaboration.

Essential to the role is an ability to seek out and report on program impact, while also building partnerships and alignment with sales and cross‑functional marketing teams who operate in a remote team environment.

• Partner with sales leadership and regional sales teams to bring awareness and alignment of global campaigns and marketing priorities.
• Demonstrate strong demand generation experience by designing and executing programs that drive net new leads, pipeline creation, and pipeline acceleration.
• Represent the voice of sales back to the marketing organization and identify, then close, operational gaps to help meet sales goals.
• Serve as the connective tissue between sales teams and marketing, representing the greater global marketing organization to ensure alignment and transparency.
• Drive fully integrated programs that span marketing vehicles, which may include social, email, event, digital, and more.
• Measure and communicate the impact of regional programs as it relates to campaign performance, conversion to qualified leads, pipeline generation, and velocity.
• Gain marketing and sales alignment through development and execution of the region's yearly strategic vision, including budgeting and marketing cadence/activities.
• Leverage Account‑Based Marketing (ABM) strategies to target and influence priority accounts in partnership with sales.
• Champion marketing innovation by piloting new tactics, hybrid/virtual experiences, and creative partnerships to differentiate the brand in the field.
• Continuously optimize programs using data and insights to improve ROI, conversion rates, and stakeholder satisfaction.

• 5+ years of field, event, sales, business development, or demand generation experience working in B2B organizations with a successful track record of partnering with sales and collaborating with cross‑functional marketing teams to plan, execute, follow up, and measure regional programs;
  SaaS or higher ed preferred.
• Ability to forecast, measure, analyze, and report on the impact of regional demand programs in terms of KPIs aligned to sales models.
• Experience in designing integrated regional programs that include multichannel tactics such as marketing email automation, paid media, events, webinars, etc.
• Proven ability to manage ABM programs and targeted account campaigns in collaboration with sales.
• Strong analytical and reporting skills with proficiency in using dashboards, attribution models, and ROI analysis to inform decisions.
• Excellent program management, calendar timeline, and budget management…