Group Chief Marketing Officer; CMO

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Group Chief Marketing Officer (CMO) based in Switzerland.

This is a senior, high‑impact leadership role responsible for shaping and scaling the marketing engine across multiple fast‑growing digital entertainment brands within the iGaming ecosystem. You will define and execute a unified, group‑wide marketing strategy spanning acquisition, branding, and performance. The role requires a hands‑on executive who can balance strategic vision with operational excellence, particularly across high‑performance digital channels. You will lead the development of scalable marketing systems that drive measurable growth, customer acquisition, and long‑term brand equity.

Working closely with the executive leadership team, you will influence commercial direction, new brand launches, and international expansion. This is a highly entrepreneurial environment where speed, innovation, and data‑driven decision‑making are central to success.

• Define and lead a unified, group‑wide marketing strategy across multiple brands within the portfolio, ensuring alignment with overall business objectives.
• Own full‑funnel marketing strategy and execution, including performance marketing, brand development, content, and product marketing initiatives.
• Oversee all acquisition channels such as SEO, PPC, affiliate, display, programmatic, and paid social to maximize scalable growth.
• Build, structure, and mentor a high‑performing marketing organization, establishing robust processes and best‑in‑class marketing operations.
• Partner with executive leadership on commercial strategy, strategic partnerships, and the development of new brand and market opportunities.
• Drive a strong data‑led culture, ensuring all marketing activity is measurable, optimised, and aligned with key business KPIs and ROI targets.
• Manage and allocate marketing budgets strategically to maximise efficiency, performance, and long‑term growth impact.

• Proven experience in a senior marketing leadership role within iGaming, online casino, sports betting, affiliate marketing, or a closely related digital industry.
• Strong background in startup or scale‑up environments, with experience building or rapidly scaling consumer‑facing digital brands.
• Deep expertise in performance marketing and digital acquisition channels, with a strong understanding of conversion‑driven growth models.
• Proven ability to develop brand strategy and creative direction while maintaining a strong focus on measurable outcomes.
• Highly analytical and data‑driven mindset, with experience leveraging analytics to optimise marketing performance and ROI.
• Strong leadership capabilities with a track record of building, scaling, and motivating high‑performing international teams.
• Entrepreneurial, proactive, and comfortable operating in fast‑paced, highly competitive, and evolving markets.

• Competitive base salary with attractive performance‑based bonus structure.
• Opportunity to lead group‑wide marketing strategy for rapidly scaling digital entertainment brands.
• High‑impact executive role with direct influence on company growth and market expansion.
• Entrepreneurial, fast‑paced environment with strong ownership and autonomy.
• Flexible working model, including remote working options.
• Dynamic, international team culture driven by innovation and collaboration.
• Opportunity to build and scale marketing teams and systems at a global level.