Senior Retail Search Specialist

Sr. Retail Search Specialist

We're a team of makers and dreamers, turning strategic ideas into flawless retail executions. We collaborate closely with our clients to elevate the expected and embrace the new, the next, and the complex. Nothing is impossible— If you can shop it, we can do it.

As a Sr. Retail Search Specialist with expertise in Walmart Connect, you will be instrumental in crafting and implementing innovative search strategies that heighten product visibility, boost sales, and enhance customer engagement. This role demands a strategic and detailed expert in the Walmart Connect ecosystem, with a solid understanding of paid search techniques within it.

In this dynamic position, you will closely collaborate with cross-functional teams to provide pivotal support in the design, execution, and optimization of search campaigns. Your expertise and perspectives will guide meaningful planning and ongoing performance improvement.

• Drive the development and execution of sophisticated search marketing strategies on Walmart Connect, aimed at elevating product launches, promotions, and overall marketing initiatives.
• Work with internal teams to align on strategic campaign goals, audience targeting, and scheduling, ensuring seamless execution.
• Leverage shopper insights to formulate potent search strategies and deliver well-founded campaign recommendations.
• Establish and nurture relationships and optimizing campaigns to achieve and exceed business objectives.
• Provide clients with comprehensive reports on campaign performance, offering astute pacing and optimization advice.
• Remain at the forefront of industry trends and Walmart Connect platform developments, continually enhancing your expertise and sharing knowledge with peers.
• Provide strategic guidance and innovative recommendations for Walmart Connect search activations to internal teams.

• Subject Matter Expertise – Deep familiarity with the Walmart Connect and or Skai or Pacvue platform and search advertising nuances.
• Campaign Management – Adept in orchestrating strategic setup, deployment, and fine-tuning of Walmart search initiatives.
• Analytical Insight & Strategy – Skilled in interpreting data to drive strategic actions and decisions.
• Collaborative – Excellent at cultivating relationships and teamwork across client and internal networks.
• Optimization & Performance Improvement – Proficient in monitoring, analyzing, and refining search campaigns to improve outcomes.
• Development – Devoted to growth by embracing industry guidelines.

• 3-5 years of demonstrated experience in retail search advertising, with a focus on Walmart Connect and comprehensive digital media strategies.
• Practical experience with HOK (hands-on-keyboard) tools specific to Walmart Connect for campaign creation and management.
• Proficiency in campaign tracking, performance analytics, and reporting software.
• Strong communication, project management, and negotiation skills.
• Creative and strategic approach for advancing campaign success and innovation.

• Advancement in leadership capabilities.
• Mastery of Walmart Connect.
• Full responsibility for the delivery of client-centered outcomes.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

-Paid Family Care for parents and caregivers for 12 weeks or more-Monetary assistance and support for adoption, surrogacy and fertility-Monetary assistance and support for pet adoption-Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance-Tuition Assistance-Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more-Matching Gifts programs-Flexible working arrangements-'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)-Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based…