Digital Media Associate

About The Role

As a Digital Media Associate, you will serve as a vital resource for the Client Services team in assisting with media planning and ad trafficking, as well as liaising with external media partners. In this role, you will support internal processes to maximize efficiency and significantly impact outcomes for advertising clients. In addition to your expertise in digital media planning and buying, you’ll bring knowledge in trafficking on social platforms, programmatic channels, and exposure to client account management.

• Assist with media planning and ad trafficking, collaborating with external media partners and internal teams.
• Act as a resource and support the Client Services team in sharing and codifying digital media best practices.
• Consult with Client Services managers and strategists to build media plans and manage digital advertising campaigns.
• Oversee trafficking requests, monitor pacing for live campaigns, and QA digital advertising campaigns.
• Traffic ad campaigns including building campaigns on Facebook Ads Manager and Linked In Ads Manager.

• 1+ years of experience drafting media plans for digital advertising campaigns.
• Trafficking experience with programmatic and social platforms, including Facebook Ads Manager, Linked In Ads Manager, Twitter Ads.
• Experience with client account management or working with campaign stakeholders.
• Track record of success in past project management roles.
• Passion for process improvement and experience and familiarity with client-facing presentations and reports.
• Vendor management experience.
• Exposure to custom-list targeting and an understanding of the nuances of reaching individuals 1 to 1 through digital advertising.

This is a hybrid role. Work from home on Monday and Friday and in Applecart’s New York City office Tuesday through Thursday.

New York City office (hybrid required).

Our compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) generous equity compensation.

The base salary range for this role is between $75,000-$95,000, based on the candidate's experience and skills relative to the requirements listed above. The salary range is exclusive of discretionary annual cash bonus and equity compensation. The salary range is specific to candidates located in the New York City area.