VP, Growth Marketing - Remote

Want to work with a solid company that’s transforming HR for the construction industry? Our team of dedicated professionals helps construction, contracting and field services companies hire, manage and grow their workforce with a market-leading SaaS solution. As a member of the A-Team, you’ll enjoy a top-notch employee experience where you can embrace your problem-solving skills and innovation, work with a team of great colleagues and see the impact of your contribution each day.

Our culture is collaborative, and we believe strongly in training, growth and internal advancement. We offer competitive compensation including comprehensive benefits and a generous time-off policy. We offer both on-site and remote opportunities.

At Arcoro, you will help create software products that are cutting edge, easy to use, and that make an appreciated and notable difference in our customer’s daily lives.

Arcoro is the construction industry's most trusted Time Tracking and HR platform—built on deep expertise in the way construction companies hire, track time, manage compliance, and retain the people who keep projects moving.

We're also not standing still. Arcoro is making a deliberate move from system of record to system of intelligence—embedding AI across our product suite and evolving how we go to market, so construction companies don't just manage their workforce, they stay ahead of it. This is a company that knows where it’s been and is bold about where it’s going.

This role owns the full marketing motion—brand awareness that builds credibility, and demand generation that drives pipeline. You'll connect them into a cohesive strategy that moves buyers at every stage and reinforces Arcoro as the partner that calms their chaos and keeps construction companies ahead.

• Own the full demand generation strategy for new logo acquisition and expansion, across paid, organic, and other channels
• Oversee paid and organic programs, including paid search (managed with agency partner Smarty) and a website that attracts and converts
• Lead campaign strategy and execution; establish goals, measures of success, and document performance reviews
• Direct marketing operations strategy; oversee administration, email, landing pages, and marketing/prospecting dashboards through Nomad (Marketing Ops Agency) and the Marketing Operations Analyst
• Own SEO as a revenue channel—set the strategy, hold the team accountable to organic traffic and conversion outcomes, and ensure the website earns and converts qualified buyers
• Define and champion an AEO strategy that ensures Arcoro earns placement in AI-generated answers across ChatGPT, Microsoft Copilot, Google AI Overviews, and emerging platforms; benchmark performance and stay ahead of how construction buyers are finding solutions

• Shape and steward Arcoro's brand through a repositioning that honors deep construction expertise while signaling bold forward momentum
• Lead thought leadership content, educational webinars, PR and external communications, and social media strategy
• Oversee copywriting, content planning, and editorial calendar through the Copywriter
• Build a brand voice that attracts buyers who want a partner keeping them ahead of the curve—not just a vendor managing their data
• Develop customer-facing content that educates and creates demand for Arcoro's broader product suite, supporting cross-sell and expansion revenue
• Champion AI and emerging marketing technology to increase the efficiency and effectiveness of the team—from content production and campaign operations to research, reporting, and personalization
• Model the innovation mindset Arcoro is bringing to its product: introduce new approaches, experiment with new channels, and bring thinking that challenges the status quo
• Create a team culture that delivers value to both prospects and team members—where new ideas are welcomed and performance is expected

• Lead, develop, and retain a team including Copywriter, Graphic Designer, Campaign & Project Manager, and Marketing Operations Analyst
• Manage agency and external partner relationships…