Account Executive - Media Relations

The deFIANT is a cutting-edge agency that integrates marketing, communications, creative direction, and multidisciplinary production to craft unique brand experiences. Composed of marketers, storytellers, designers, and innovators, the agency prioritizes collaboration to deliver outstanding results. Founded by Michelle Steinberg, a seasoned marketing and media relations expert with over 25 years of experience, The deFIANT is known for shaping consumer perceptions across various industries.

The team's forward-thinking approach and expertise in influencer marketing, brand strategy, and experiential activations set them apart as leaders in the industry.

The Account Executive for Media Relations will play an integral role in managing client accounts and shaping brand narratives in alignment with client goals. Responsibilities include overseeing day-to-day client communication, developing and executing media relations strategies, building strong relationships with media outlets, and assisting in the execution of social and digital media campaigns.

This is a full-time, on-site position located in West Hollywood, CA.

• At least two (2) or more years of relevant experience in PR at an agency or in-house, with beauty, fashion, and luxury industries
• Bachelor’s degree in communications, journalism, marketing or related field
• Strong time management, organizational skills and attention to detail is a must
• Proven experience building and maintaining strong relationships with editors and key media contacts across print, digital, and broadcast
• Strong writing skills with the ability to craft compelling pitches, press materials, and client communications
• Demonstrated success securing media placements and managing outreach across multiple clients simultaneously
• Ability to think strategically while executing quickly in a fast-paced agency environment
• Proficiency in tools such as Muck Rack, Canva, Google Suite, and media monitoring platforms

• Lead day-to-day media relations efforts across a portfolio of clients in fashion, beauty, and lifestyle
• Develop creative, timely pitch angles tied to trends, cultural moments, and seasonal opportunities
• Build and maintain targeted media lists and continuously expand press relationships
• Secure high-impact coverage across digital, print, and broadcast outlets
• Manage incoming media requests, product send-outs, and sample trafficking
• Draft and edit press materials including pitches, press releases, media alerts, and briefing documents
• Assist in planning and executing press events, brand activations, and media previews
  
  Monitor coverage, compile press reports, and track campaign performance
• Collaborate cross-functionally with internal teams on integrated campaigns

Salary Range: $65,000 - $70,000

• Health insurance coverage
• Paid time off (PTO) and sick days
• Hybrid schedule with work-from-home Fridays