Digital Marketing Specialist

Job Description

If you are a hands‑on digital marketer who enjoys the full spectrum of digital operations, from website updates and marketing automation to social media coordination, analytics, and agency management, you will feel right at home here. You will play an important role in keeping our global channels accurate, consistent, and performing at a high level across teams, regions, and platforms.

Your responsibilities:

• Define the Social Media strategy and keep the global social content calendar updated at all times.
• Owner of all Social Media accounts (Linked In, Facebook, Instagram) for Wolf Lubricants, Champion Lubricants and Wolf Oil Corporation.
• Act as main contact for regional marketing and collaborate with regional agencies when needed for their social media campaigns.
• Drive end‑to‑end regional campaigns from set up to performance tracking and improvement planning.
• Collaborate with our in‑house design studio for creation of social media assets in line with the global content plan and in collaboration with Brand & Partnerships.
• Act as the primary contact for the social media agency; quality‑check all content and copy.
• Respond to interactions on global accounts and elevate issues to the correct internal owners.
• Ensure global social content is consistent, accurate and on‑brand.
• Update website content (pages, blogs, navigation) and ensure alignment with digital strategy via Kontent.ai CMS.
• Manage translations workflows.
• Support the creation, preparation, and publishing of email content for newsletters, product updates, events and campaigns.

• Maintain digital dashboards and compile quarterly performance reports.
• Support digital analytics (Hub Spot, Google Analytics, Meta Suite) and interpret data to provide insights and proactively flag improvements.
• Develop and implement a structured framework for global and local performance reporting, as well as standardised training programmes and compliance guidelines for local agencies.

• 3-5 years’ experience in digital marketing, in a B2B environment.
• Fluent in English;
  Dutch is an asset.
• Strong analytical skills; experienced with Google Analytics, Meta Suite and Looker Studio.
• Hands‑on with Meta Ads and SEA (e.g., Google Ads).
• Skilled in marketing automation and CRM (Hub Spot, Mail Chimp).
• Tech‑savvy, curious and always improving efficiency.
• Comfortable using digital asset management tools and CMS (Kontent.ai is a plus).
• Detail‑oriented, accurate and structured in workflows.
• Confident in managing agencies and challenging deliverables.

• The opportunity to build experience in an international environment.
• A dynamic and supportive team that values initiative.
• A varied role where no two days are the same.
• Family atmosphere with a diverse and international team of more than 300 specialists.
• An organisation where there is room for initiative and creativity, a culture known for collaboration & collegiality.
• Flexible working hours and the opportunity to partially work from home.
• Solid training and support with personal development at the core.
• Competitive remuneration package supplemented with various extra‑legal benefits (iPhone & mobile subscription, hospitalization insurance, outpatient care insurance, group insurance, meal vouchers, 3 extra leave days, benefit card Edenred, bicycle leasing).

We produce lubricants for all sorts of applications, from passenger cars to bikes and even construction machines, at our HQ in Hemiksem, Belgium. We blend these products in bulk as well as for our own two brands, Wolf and Champion. Thanks to the high quality of our products, we have engaged in premium partnerships like WRC and Junior WRC, BMW EWC, Bud Racing.

The dynamic, innovative and open structure of Wolf Oil Corporation allows us to adapt swiftly to the ever‑changing reality of the industry. This brings a lot of change and movement or flow, and just like in an engine, the flow of a lubricant is essential. It also brings along a lot of energy, which we share with each other encouraging allowing us to go the extra mile, time after time.

• We always steer towards co‑creation and teamwork.
• We don't pay too much attention to hierarchy.
• We keep our eyes open for what surrounds us.
• We go for authentic, long‑term business relationships.

• Are true entrepreneurs with an adventurous spirit.
• Believe change to be the essential foundation of growth.
• Share a can‑do mentality, rolling up their sleeves when necessary.
• Know how to work pragmatic, be it in a team or individually.