Social Media Specialist

Location: Centerport

Social Media Specialist

US-NY-Melville

Job : 34440
Type: Full-Time
# of Openings: 1
Category: Marketing
CUSA Melville Headquarters

About the Role

Canon U.S.A. in Melville, NY is looking for a creative, strategic, and high-energy Social Media Specialist (Specialist, Social Media) to join the Social Media and Content Strategy team. In this role, you will be a key voice for one of the world’s most iconic imaging brands. You’ll bridge the gap between technical excellence and lifestyle storytelling, helping us engage everyone from hobbyist photographers to world-class cinematographers.

The ideal candidate lives and breathes social trends, understands the nuances of different platforms, and has a keen eye for the visual quality that the Canon name represents.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your Impact

• Content Creation & Strategy:
  Assist in the end-to-end development of high-impact paid social ads and organic content across all major social channels
• Cinema Community Management:
  Take the lead on managing our cinema-focused Instagram handle. You will be responsible for engaging with the professional filmmaking community and showcasing high-end production workflows
• Trend Analysis:
  Proactively brainstorm and execute content based on trending concepts, sounds, and cultural moments to keep Canon at the forefront of the digital conversation
• Growth & Expansion:
  Contribute to data-driven growth plans for Tik Tok, Instagram, Pinterest and Threads, tailoring strategies to the unique audience of each platform
• User-Generated Campaign Management:
  Oversee our user-generated social campaign, including reviewing submissions and managing the social promotion strategies that celebrate the Canon community of photographers
• Product Launches:
  Provide critical support during product launch cycles, ensuring social teasers, announcements, and educational content are executed flawlessly
• Ambassador Social:
  Support the social promotion of our prestigious Canon Explorer of Light program, highlighting the work and expertise of Canon’s elite professional photographers
• Cross Functional Social Support:
  Collaborate with the broader marketing team to support marketing efforts for key products and services through strategic social funnels and conversion-focused tactics

About You:
The Skills & Expertise You Bring

• Bachelor's degree in a relevant field or equivalent experience required, plus 3 to 5 years of professional social media experience (agency or in
  - house)
• Technical Literacy:
  Deep understanding of the social media landscape, specifically the algorithms and best practices for Tik Tok and Instagram
• Niche Knowledge: A passion for photography and filmmaking. Familiarity with cinema-grade equipment and the professional production industry is a significant
  plus
• Creative Eye:
  Ability to identify high-quality visual assets and understand the aesthetic standards of the Canon brand
• Analytical Mindset:
  Comfortable using social analytics tools to track growth and pivot strategies based on performance data
• Communication:
  Exceptional writing skills with the ability to shift tone from "playful" and "trendy" to "professional" and "technical"

We are providing the anticipated salary range for this role: $66,300 - $81,550 annually

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.

To learn more about Canon, visit us at and connect with us on Linked In at .

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