Marketing Manager; Hybrid​/Remote

Job Type: Full-time

SUMMARY: The Marketing Manager is responsible for developing, implementing, and managing marketing and communications initiatives that support the organization’s mission, programs, and community engagement efforts. This role oversees brand management, digital marketing, media relations, community outreach, internal communications, and marketing strategy.

The ideal candidate is a strategic and hands‑on marketing professional with at least five years of marketing experience, including work in behavioral health, healthcare, social services, or nonprofit organizations. This individual will collaborate closely with leadership, program directors, community partners, and external agencies to promote services, raise awareness, and strengthen the organization’s reputation in the community.

• Support and manage organizational brand initiatives including brand refreshes or rebranding efforts.
• Coordinate information gathering, planning sessions, and collaboration with internal leadership and external marketing partners.
• Update brand assets across internal and external materials including presentations, email signatures, social media profiles, signage, and printed materials.
• Maintain brand guidelines and ensure consistent messaging across all platforms.
• Assist in developing messaging documents, mission, vision, and value statements.

• Manage organizational social media presence across platforms such as Facebook, Instagram, Linked In, and You Tube.
• Develop and maintain a strategic content calendar highlighting:
• Mental health and behavioral health awareness days
• Organizational updates and announcements
• Staff highlights and hiring updates
• Community engagement and event participation
• Capture and share photos and updates from outreach activities and events.
• Monitor engagement, respond to comments/messages, and grow partner relationships online.

• Develop and maintain relationships with local and regional media.
• Monitor industry trends, public policy updates, and relevant behavioral health news.
• Develop a story pitch calendar and regularly pitch stories to media outlets.
• Draft press releases announcing:
• New programs and services
• Key staff hires and board members
• Major grants or funding
• Organizational milestones
• Prepare leadership and subject matter experts for interviews by developing talking points and briefing materials.
• Support crisis communications when necessary and manage online reputation through review monitoring.

• Develop and update the organization’s annual marketing strategy aligned with strategic and operational goals.
• Establish and track marketing KPIs including:
• Website traffic and engagement
• Social media performance
• Earned media coverage
• Event participation
• Campaign performance
• Prepare regular reports for executive leadership and board presentations.

• Manage and update website content to ensure information remains current and accurate.
• Collaborate with external marketing partners on website updates or redesign projects.
• Maintain content using Word Press or similar content management systems.
• Support SEO and content initiatives to increase visibility and accessibility of services.

• Meet regularly with program directors and department leaders to understand program goals, service offerings, and outreach needs.
• Develop marketing plans and collateral to support new program launches or service expansions.
• Create targeted materials for community outreach and partner engagement.

• Coordinate organizational participation in conferences, community events, and industry gatherings.
• Manage sponsorship opportunities with community partners and nonprofit organizations.
• Organize marketing materials and engagement strategies for events.
• Assist leadership with presentations, speaking engagements, and community meetings.
• Coordinate facility tours for stakeholders, legislators, and community organizations.

• Develop and coordinate production of marketing materials…