Commerce Media Senior Specialist, Retail Media Networks - Walmart, Sephora, Ulta

Who we are:

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it.

With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity:
Love Growth. Hate Waste.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As a Commerce Media Senior Specialist, you will support the execution and optimization of marketing campaigns within the commerce media ecosystem. You will leverage your growing expertise to drive client success through effective campaign management, performance tracking, and collaboration with internal teams.

Key Responsibilities:

Client-Centric:

Campaign Optimization:
Build, drive, and optimize successful commerce marketing campaigns within your specialty and channel, specifically focusing on platforms like Walmart, Sephora, Ulta, Macy’s, Kohl’s, Costco, and Instacart to meet and exceed client goals. Measured by campaign performance metrics such as conversion rates and ROAS. (

Note:

This role may evolve to include Amazon Search marketing in the future.)Client Relationships:
Foster rapport with clients through weekly interactions via phone, email, slack, and in-person meetings (as needed), striving for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.

Product-Led:

Integrate Tinuiti’s product and technology suite into campaign activations, focusing on achieving key client metrics and channel-specific success.

Maintain comprehensive knowledge of relevant commerce media platforms applicable to your book of business, proactively educating clients on program updates and benefits.

Maintain annual certifications for relevant commerce media platforms, ensuring expertise and compliance.

Data & Measurement Data-Driven:

Analyze campaign data to extract actionable insights and support optimization efforts, using analytics tools to track performance and identify opportunities for improvement.

Communicate holistic strategy behind your clients’ KPIs by interpreting trends and leveraging cross-channel data/insights within your purview.

Channel Specific Expertise & The Tinuiti Way:

Proactively assess and diagnose opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets for your clients.

Identify new marketing opportunities and ways to repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms.

Demonstrate thought leadership within your vertical/channel and the broader commerce media landscape, contributing insights internally and externally.

Owner Mindset:

Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of tasks and objectives.

Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.

Ways of working and values

Greatness attracts Greatness:
Seek feedback, hone craft, embrace new tools and AI.Clients grow, we grow:
Lead with precision, innovation, and proof.

Culture of ownership:
Act with speed, reduce waste, and own outcomes end‑to‑end.

Professional & Technical

Qualifications:

3-5 years of experience in commerce media roles with a proven track record of executing successful campaigns with monthly budgets of $70k+.Familiarity with commerce media platforms such as Amazon, Walmart,…