Head of Marketing, gt.school; Remote

You are not interested in managing campaigns. Your goal is to drive growth.

Many marketing leadership positions define success through activity and impressions. This role defines it through enrollments. Demand for gt.school already exists. Families are searching for a credible, high-performance K–8 program designed for gifted learners. Our AI-powered approach accelerates mastery and enables students to focus on advanced interests and practical skills. The product is effective. The market is prepared.

The immediate need is a marketing leader capable of turning demand into scale.

You will control the complete enrollment engine for GT Anywhere and lead brand strategy across campus, virtual, and summer programs. Your objective is clear: turn high-intent demand into 1,000 enrolled families while positioning gt.school as the recognized leader in gifted K–8 education.

No playbook exists. You will design the funnel, establish positioning, conduct experimentation, and create a dependable execution system using freelancers, agencies, and technology. You will work with autonomy and full accountability for outcomes.

If you seek ownership of a concrete target and the authority to engineer the system that delivers it, let's connect.

• Controlling the complete enrollment funnel for GT Anywhere with full responsibility for CAC, conversion rates, and enrollments
• Creating and executing continuous experimentation to detect and resolve high-impact conversion barriers
• Leveraging GenAI tools and AI-enabled workflows to improve marketing analysis, funnel diagnostics, creative iteration, and execution velocity
• Developing the annual marketing strategy for virtual, campus, and summer programs, covering positioning, segments, budget allocation, channel mix, and quantifiable objectives
• Creating a high-velocity execution framework that delivers consistently through marketing technology, AI tools, freelancers, and agencies
• Collaborating directly with school and enrollment teams to refine messaging and enhance creative performance based on family insights

• Managing awareness-only campaigns with no enrollment accountability
• Serving as a request-taker for ad hoc marketing activities with ambiguous ROI
• Relying on slow approvals or large bureaucratic structures to execute
• Focusing on vanity metrics unrelated to enrolled families

Create and operate a full-funnel growth engine that transforms existing demand into 1,000 enrolled families while establishing gt.school as the category-defining brand in gifted K–8 education.

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and delivering measurable results in high-growth, startup, or technology environments
• Proven accountability for hard conversion metrics including enrollments, CAC, revenue, and conversion rates
• Strong analytical capability in funnel diagnostics with a history of identifying issues and prioritizing high-impact solutions
• Experience establishing brand strategy, messaging, and positioning at a company level
• Practical GenAI fluency, including specific examples of applying AI tools or AI-enabled workflows to enhance marketing productivity, analysis quality, execution speed, or business results
• Demonstrated ability to design and manage scalable execution systems leveraging marketing technology, AI tools, freelancers, and agencies
• Ability to work full-time (40 hours/week) in a remote role based in the United States

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential.

They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds. Forget the one-size-fits-all approach that leaves brilliant students bored and disengaged.

This school has tossed the rulebook and created a modern learning environment powered by AI and guided by dedicated mentors. Their personalized approach accelerates learning - 2-6 times faster than traditional classrooms.

GT School students explore their passions, develop critical thinking skills, and learn to innovate.

Because that's where genius lies.

GT School is where gifted minds turn potential into power.

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult  for more details on this topic.

Crossover Job Code: LJ-5750-US-Houston-Headof Marketin.
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