Influencer and Affiliate Coordinator

Job Description

We’re looking for an Influencer and Affiliate Coordinator to join our team to drive engagement, brand awareness and revenue through affiliate, gifted and paid influencer programs.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalog of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.

• Featured in Bloomberg’s 25 UK startups to watch in 2023.
• Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
• Second fastest growing tech company in the UK, in Deloitte Fast
  50 2023.
• Named one of TIME Magazine’s Top 100 Inventions of 2020.
• We’re 140+ employees spread across the UK, US and France.. and growing!

We’re on a mission to be the soundtrack of childhood, and help families on our own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

Yoto’s North America Marketing Team

The Yoto North America Marketing Team is responsible for driving the growth of the Yoto brand within the region, hitting revenue, family acquisition and retention targets. They are also responsible for managing brand, product, and corporate communication with new and existing B2C and B2B customers. This is a matrixed team with leadership from global and activation in market.

What you’ll be doing:

Core areas of responsibility:
Influencer & Affiliate Marketing

• Influencer and affiliate platform management
• Influencer and affiliate outreach and management (developing and maintaining relationships with affiliates and managing Yoto’s ongoing influencer gifting program) and developing opportunities with relevant local community groups
• Driving revenue through our affiliate program
• Assist the PR & Partnerships Manager and PR Coordinator with paid influencer marketing, including negotiating rates and managing contracts
• Monthly reporting on KPIs

What you’ll bring:

• 2+ years of experience in a similar role - you might come from brand side (experience working in a high growth startup/scale up is a plus) or agency environments
• You need to be super organized and an excellent communicator – and be comfortable working across multiple time zones
• Experience managing multiple stakeholders and partners
• Experience working with influencers and affiliates (experience working with influencer and affiliate platforms is a plus)
• Lots of energy and the ability to take on large workloads while keeping your cool

Salary: Up to $70,000 based on experience.

What you can expect from us:

• Flexibility: Hybrid working with a choice based approach - we would love you to come into the Brooklyn office twice a week, if not more. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers your from day one of service. 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, after 6 months of service. Generous employee referral bonus scheme.
• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through Health Advocate.
• Time Off: 31 PTO days per year, which include 20 vacation days, plus 11 holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of…