Digital Content Specialist, Hybrid, UC Online

Current UC employees must apply internally via Success Factors

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation's best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called "the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference.

The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more  .

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC's success.

About UC Online

UC Online, a division of the University of Cincinnati, delivers a top-tier educational experience for students seeking the flexibility of online learning paired with the excellence of UC's nationally recognized programs. Our focus on quality and innovation supports students throughout their entire academic journey-from initial inquiry to graduation.

Our mission is rooted in student success. We use data-driven strategies to help students identify the right programs, stay engaged in their coursework, and reach their academic and career goals. At UC Online, we empower learners to build brighter futures through practical, research-informed education from a university known for its history of innovation and achievement.

This position follows a hybrid work model for candidates residing in Ohio, Indiana, or Kentucky. Candidates must live within the Cincinnati Tri-State area and be able to commute to UC's Main Campus as needed. Remote work is governed by university policy and may be adjusted accordingly.

Job Overview

Support the development, coordination, and execution of digital and visual content across multiple channels. This position focuses on creating, updating, and maintaining visually engaging digital assets that align with university brand standards, accessibility requirements, and marketing goals.

Essential Functions

• Create digital and visual content for distribution across multiple channels, including websites, marketing collateral, email, presentations, paid and organic social media, and other digital platforms.
• Design, format, and update digital assets while ensuring consistency with university brand standards, visual identity guidelines, and accessibility best practices.
• Coordinate, manage, and update digital content across web and marketing channels to ensure materials remain accurate, current, visually consistent, and user-friendly.
• Review, copyedit, and approve digital content, ensuring alignment with brand voice, design standards, accessibility expectations, and departmental goals.
• Apply the university's web style guide and visual identity standards across digital platforms, while supporting consistent use of templates, design systems, CMS tools, and digital content processes.
• Serve as a resource for digital design standards, brand application, visual content best practices, accessibility, information architecture, and user experience considerations.
• Assist with strategies for keeping digital and visual content fresh, dynamic, engaging, and aligned with evolving marketing and communication needs.
• Collaborate with marketing, communications, content, web, and technical support teams to ensure digital assets and platforms meet accessibility, functionality, usability, and performance expectations, including compliance with applicable accessibility standards such as WCAG, Section 504, and Section 508.
• Perform related duties based on departmental need. This job description can be changed at any time.

Required Education

• Bachelor's Degree.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

• One (1) year of experience related to content creation, web content management, social media management, or marketing communications.
• Knowledge of HTML, CSS and Adobe Creative Suite.
• Understanding of Web Content Accessibility Guidelines (WCAG).

Additional Qualifications Considered

• Knowledge of Adobe Creative Suite, including tools such as Photoshop, Illustrator, InDesign, and/or Adobe Express.
• Experience creating digital graphics, branded templates, marketing collateral, social media assets, web visuals, email graphics, or presentation materials.
• Ability to apply brand standards, visual identity systems, typography, layout, and design best practices…