REMOTE - Web Marketing Manager

Datavations is a New York‑based data and AI software company specializing in the $2.3 trillion building materials industry. Our platform, powered by advanced machine learning and artificial intelligence, provides manufacturers with a data‑driven approach to better serve customers and grow their relationships with key accounts. We help businesses unlock intelligence and make data‑driven decisions to optimize pricing, inventory, and product assortment.

Preferred location:
New York City (in‑office).

Datavations is seeking a Director of Marketing to lead the day‑to‑day operation of our marketing function. The commercial mandate is to build the marketing engine that delivers warm, qualified leads to our sales organization at consistent volume and quality. This is a hands‑on leadership role, accountable for the marketing contribution to pipeline, the velocity and quality of everything the marketing team ships, and the connection between marketing and sales.

• Build and own marketing’s contribution to pipeline by standing up an attribution layer connecting Salesforce campaigns, Hub Spot activity, and marketing‑sourced and influenced opportunities, reporting against it weekly.
• Lead demand generation across channels including industry content, webinars, freemium data programs, paid placements with industry media, organic search, and event‑driven outreach.
• Lead the content team on a multi‑format content strategy: written analyses, short‑form video, executive thought leadership, case studies, and proprietary events such as regional dinners, customer round tables, and webinars.
• Own Datavations’ public brand presence including website, positioning pages, case studies, content hub, and SEO strategy; manage recurring distribution channels for content and announcements.
• Maintain Datavations’ position as one of the most AI‑forward marketing functions in the industry by building automation into content production, attribution, and reporting, and owning the marketing technology stack including Hub Spot, Salesforce, and AI tools.
• Represent marketing in cross‑functional GTM forums including weekly GTM meetings, commercial leadership reviews, monthly all‑hands, and board updates.

• 6 to 10+ years in B2B marketing with at least 3 years leading a team.
• Track record of building marketing‑to‑pipeline attribution in a B2B SaaS, data, or analytics environment, with specific outcomes such as marketing‑sourced pipeline contribution and cost‑per‑opportunity.
• Operator‑level fluency with Hub Spot, Salesforce, and standard B2B marketing toolkit; production marketing workflows.
• Strong preference for industry experience in building materials, lumber, building products, hardware, retail data, or adjacent verticals.
• Comfortable working in office in New York City and willing to travel 1–2 trade shows or proprietary events per month.

Compensation may include equity, performance bonuses, and a comprehensive benefits package designed to align with the market.