Senior Copywriter

Senior Copywriter

We are seeking a versatile, ideas‑first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high‑impact social campaign, a targeted digital experience, or a premium physical activation.

• Brainstorm & Build:
  Partner with Art Directors and Designers to co‑create fresh, integrated campaign concepts from scratch.
• Translate Briefs:
  Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
• Master the Premium Voice:
  Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.

• Craft Web Journeys:
  Write engaging, high‑performing copy for websites, landing pages, and interactive digital spaces.
• Actionable Writing:
  Create sharp calls‑to‑action (CTAs) and write intuitive microcopy to enhance the user experience.
• Organic Reach:
  Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.

• Thumb‑Stopping Ads:
  Write snappy, impactful copy for paid social, display banners, and search engine ads.
• Test & Learn:
  Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.

• Engaging Email:
  Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.

• Experience:
  
  5+ years of copywriting experience, ideally within an agency or fast‑paced creative environment.
• Luxury Tone: A proven ability to write with a high‑end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
• Multi‑Channel Portfolio: A strong portfolio showcasing big‑picture creative thinking and work that lives harmoniously across multiple media channels. (Automotive experience is a huge plus, but not a deal breaker!).
• Tech Stack:
  Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
• Collaborative Spirit: A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

• Onsite Hub:
  This role is based out of our Detroit office.
• The Split:
  You will collaborate onsite with the team 3–4 days a week, with the remaining days open for hybrid / remote work.

Salary range: $60,000—$140,000 USD. We offer a competitive benefits package.

WPP (Hudson Rouge) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.