Digital Engagement Strategist

## Digital Engagement Strategist Apply remote type:
Hybrid locations:
Penn State University Parktime type:
Full time posted on:
Posted Todayjob requisition :
REQ_#
** APPLICATION INSTRUCTIONS:*** ## CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.* ## CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
* ## If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.###
** Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.**###   
** POSITION SPECIFICS
** The Penn State College of Engineering is seeking a
** Digital Engagement Strategist
** to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the  this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.
** Responsibilities include, but are not limited to, the following:
*** Create, edit, and amplify content for social media posts and newsletters
* Produce high-quality content, including short-form video, photography, and copy, that captures the engineering experience at Penn State
* Edit and proofread communications for accuracy, clarity, accessibility, and alignment with AP style and University standards
* Monitor social media accounts, amplify content that highlights the College of Engineering, and reply to messages/comments
* Balance daily posting with long-term campaign planning
* Ensure compliance with accessibility requirements and branding guidelines
* Research and translate complex subject matter into accessible, engaging content for various audiences
* Attend campus events/activities to gather content for the college’s social media accounts and departmental newsletters
* Collaborate with stakeholders across the college and University to broaden our content’s reach
* Collaborate with fellow marketing and communications team members to identify communication needs, target audiences, and key messaging
* Assist in developing campaign timelines, deliverables, and performance metrics
* Research and implement emerging digital trends
* Track and analyze performance metrics for the college’s social media accounts and newsletters
* Provide insights and recommendations based on analytics to improve campaign performance and audience engagement
** MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
** Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience accepted

Required

Certifications:

None###  
** Preferred competencies:
*** Strong writing, editing, and verbal communication skills
* In-depth knowledge of social media platforms, including Instagram, Linked In, You Tube, and Facebook
* Proficiency in video editing for social media
* Proficiency in marketing strategy, content creation, social media management, and public relations
* Ability to manage multiple assignments with minimal supervision
* Strong collaboration and interpersonal skills
* Experience with analytics tools, accessibility standards, and digital advertising
* Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications for producing visual and digital marketing materials
*
* To apply:

** Provide a resume and cover letter with your application.
** BACKGROUND CHECKS/CLEARANCES
** Employment with the University will require successful completion of background check(s) in accordance with University policies.###  Penn State does not sponsor or take…