Senior Programmatic Specialist

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN;
Hybrid work schedule: 3 days in the office, 2 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Coegi is an independent, full-service digital media agency operating across North America under the Meet the People network, alongside sister companies True Media and RADaR Analytics. We partner with brands to plan, activate, and measure media in a way that prizes transparency, collaboration, and outcomes our clients can appreciate and understand. Our independence is a feature, not a footnote - it lets us choose the right partners for each client rather than the ones a holding company tells us to use.

The Programmatic Specialist is a hands‑on trader and the day‑to‑day owner of campaign execution across Coegi’s programmatic book of business. You will build, traffic, QA, and optimize campaigns across display, video, CTV, audio, and emerging channels - primarily in The Trade Desk - while working closely with strategy, client engagement, and measurement teams to keep performance on track. This is the craft role at the heart of our operations: the work you do every day is the difference between a campaign that delivers and one that doesn’t.

(Other duties may be assigned)

• Build and traffic programmatic campaigns across display, video, CTV, audio, native, and other channels - primarily in The Trade Desk, with additional DSPs as needed.
• Translate media plans into clean, well‑structured campaign architectures: line items, audiences, frequency, day parting, geo, and creative assignments.
• QA every campaign before launch - pixels and tracking firing, creative specs correct, deal IDs active, audiences attached, budgets and flight dates accurate.
• Implement and maintain Coegi’s standards for brand safety, inventory quality, MFA exclusion, and viewability across every campaign you touch.
• Document setup decisions and naming conventions so anyone on the team can pick up the campaign and understand what’s happening.

• Own daily pacing across your book - catching delivery issues early and acting on them, not just reporting them on Friday.
• Optimize toward client KPIs (CPA, ROAS, VCR, CPV, CTR, viewability, brand metrics) using bid factors, audience tuning, supply path changes, creative rotation, and day parting.
• Run structured tests - audience, creative, deal, channel, bidding strategy - and document what worked, what didn’t, and what to try next.
• Surface optimization stories and pacing risks proactively to strategy and client teams so there are no surprises in the weekly call.

• Operate as a confident, hands‑on Trade Desk user
  - Audiences, contextual, forecasting, performance reports, and the new features as they roll out.
• Maintain working fluency in additional DSPs across Coegi’s tiered partner framework (e.g., DV360, PulsePoint, Nexxen, Stack Adapt etc.).
• Stay current on Trade Desk product updates, beta features, and Open Path / supply‑side changes - and translate them into practical improvements for your campaigns.
• Partner with the Programmatic Partnerships & Inventory team on PMP activation, deal troubleshooting, and supply path decisions.

• Work closely with strategy and client engagement on briefs, plans, and in‑flight recommendations - bringing an executional point of view to the planning stage, not just the activation stage.
• Partner with RADaR Analytics on measurement design, conversion setup, and post‑campaign analysis to ensure programmatic activity ties to real client outcomes.
• Contribute to internal documentation, playbooks, and training so the team gets better as a whole, not just one campaign at a time.