Sr Digital Producer

Job Description

NRECA is a unique national trade association providing advocacy, financial services and business support services to over 900 consumer owned electric cooperatives across the country. NRECA employees are united by our mission, inclusive culture, collaborative workplace and commitment to service excellence. As a “best place to work” employer, we operate with integrity, transparency and a spirit of innovation.

NRECA’s communications and marketing department is a central hub of the association and is responsible for shaping external, internal and member communications and marketing efforts. The department works to tell the modern electric cooperative story, positively influence the perception of cooperatives with inside-the-beltway policymakers, elevate the organization’s brand and showcase the value of NRECA membership. The communications and marketing team works closely with NRECA’s C‑suite, and partners with departments across the organization like Government Relations, Business and Technology Strategy, Education, Training and Events, and more.

Collaboration, creativity and passion drive the team to consistently achieve success and help build a better tomorrow for electric cooperatives across the nation. This position is eligible for NRECA’s hybrid schedule, which allows flexibility to work from home up to 2 days per week.

This role ensures NRECA’s online editorial content is engaging, accurate, up to date and strategic, while responsibly integrating artificial intelligence tools to enhance efficiency, quality and audience engagement. The position will work closely with the RE (Rural Electric) Magazine Editor and Senior Manager of Editorial to optimize content for assigned NRECA digital properties and to evaluate and guide the evolving use of AI in editorial workflows, content optimization and analytics, and assist with editing and proofreading of editorial content.

This position is eligible for NRECA’s hybrid schedule, which allows flexibility to work from home up to 2 days per week.

• Collaborate with communications team to publish and update web editorial content efficiently and on deadline.
• Adapt print magazine content for digital platforms, ensuring strong presentation and usability.
• Lead Search Engine Optimization (SEO) and audience engagement strategy across editorial content.
• Support development and production of editorial newsletters.
• Create and coordinate multimedia elements (infographics, photo galleries and visual assets).
• Copyedit and proofread content to meet editorial standards and ensure accuracy.
• Publish and manage content within Content Management System (CMS), ensuring compliance with organizational processes and standards.
• Analyze digital performance using Google Analytics and other tools; contribute to reporting and insights.
• Provide quality assurance for web content and liaise with technical teams on site performance, bugs and enhancements.
• Support editorial leadership and special initiatives (e.g. photo challenge program) and provide flexible team support as needed.
• Ability to report to the office when required.

• Bachelor’s degree in Journalism, Communications, English or related field
• 8+ years web producer experience or equivalent
• Experience in a full range of online communications approaches, tools and methodologies
• Experience with multiple web content management systems, such as Word Press, Sitecore, Adobe CQ5 and Drupal
• Expertise in SEO, mobile optimization and digital audience engagement, with ability to use analytics tools to evaluate performance and trends
• Excellent writing, copyediting and visual content skills, including AP style proficiency and image editing (e.g. Photoshop)
• Solid understanding of strategic communications and how content supports audience needs and organizational goals
• Strong interpersonal, teamwork and organizational skills, with demonstrated initiative, sound judgment and attention to detail

• Experience with mobile strategies and implementation is desired

• The worker is required to have close…