Senior Field Marketer

Summary of the Role

We’re looking for a strategic and results-driven Senior Field Marketerto lead the design and execution of high-impact in-person and virtual marketing programs that drive customer engagement, pipeline acceleration, and deep sales partnership. This role is ideal for a seasoned marketer who brings a point of view, operates with a high degree of autonomy, and is energized by the opportunity to elevate programs that are both excellent in execution and grounded in strategy.

This role sits within the Demand Activation - Field Marketing team.

• Lead end-to-end strategy and execution of in-person and virtual field marketing programs across multiple segments, including event design, logistics, timelines, registration, vendors, and deliverables
• Serve as a strategic partner to sales, campaign, and segment teams to design and deliver regional and national programs that accelerate pipeline and deepen customer relationships
• Own program operations end-to-end, setting clear expectations with stakeholders, managing budgets with precision, and consistently delivering best-in-class attendee experiences
• Drive integrated pre- and post-program strategy in partnership with marketing and sales, ensuring strong promotion, seamless follow-up, and measurable outcomes tied to pipeline
• Own performance reporting for field marketing programs, synthesizing data across registration, attendance, lead outcomes, and pipeline impact into actionable insights for leadership
• Lead the development and continuous improvement of field marketing processes, playbooks, and best practices — standardizing execution at scale while elevating program quality
• Manage and develop relationships with internal and external partners, including event support teams, agencies, vendors, and sales leaders, acting as a subject matter expert and go-to resource
• Drive innovation — bring bold, differentiated ideas that elevate the Thomson Reuters brand and set a new standard for field marketing experiences

• 5+ years of experience in B2B field marketing, demand generation, or integrated marketing, with a proven track record of leading complex, high-impact programs
• Demonstrated experience leading both in-person and virtual programs across multiple segments or markets, from strategy through execution and reporting
• Exceptional project management skills with the ability to lead multiple high-priority programs simultaneously, setting timelines, managing dependencies, and holding stakeholders accountable
• Proven ability to influence and partner with sales, marketing, and operations leadership, translating business priorities into marketing strategy and execution
• Proficiency with CRM, marketing automation, ABM, event management, and reporting tools (e.g., Salesforce, Marketo/Eloqua, Tableau); ability to leverage data to optimize program performance and improve attribution
• A customer-first mindset and deep commitment to building differentiated, high-quality experiences that strengthen relationships and drive measurable business outcomes
• Confidence operating in a fast-paced, ambiguous environment, with the maturity to navigate competing priorities, drive clarity, and deliver results with a high degree of independence

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and…