Associate Director, Paid Social Media

YOUR ROLE

As a champion of paid social media, the Associate DIrector is responsible for delivering a level of innovation and excellence in the work produced for our clients. This requires an in-depth understanding of paid social media, along with all media channels and how they intertwine, as well as the intricacies of media activation and campaign performance analysis.

• Manage a team in planning and executing campaigns on a mix of the following platforms:
  Meta, Tik Tok, X, Linked In, Pinterest, Snapchat, Reddit
• A strategic POV and the ability to translate that strategy into smart and sound paid social tactics.
• Providing strategic leadership based on an in-depth knowledge of each clients’ business.
• Ability to provide holistic proactive strategies across multiple accounts: including cross channel strategic optimization, learning agenda, and operational accountability.
• Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms).
• Skilled in leading day to day client relationships
• Liaising, collaboration and building a partnership with internal team members, from account (media planning) to integrated investment teams.
• Balancing and meeting deadlines and challenges with strong organizational skills.
• A compassionate leader who manages by example. You enjoy training and managing others and take pride in the team success.
• Bringing a positive and optimistic outlook which contributes to our strong company culture and growing business goals.

• 5+ years’ working with paid social media and strategy. Media agency experience is highly desirable.
• Experience in managing large budgets (six figure monthly budgets, minimum).
• A thorough understanding of the paid social media landscape and how it’s evolving.
• Ability to advance the media product delivered to clients, fueled by a holistic understanding of advertising and media.
• A great connector – someone who is skilled with relationship building between in-house teams and partner agencies, along with media partners.
• Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations.
• Participation in new business.
• Strong listening skills believes good thinking can come from anyone and any place.
• A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team

Salary range $100 - $115k. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant.

• Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
• Open/Flexible PTO with US & UK specific policies
• Sponsored healthcare options and agency-wide physical & mental health support
• 401k with company match (USA), and generous Pension (UK)
• Paid sabbatical at significant milestone anniversaries
• Generous paid parental leave policy
• Life milestone recognition & support
• The Pursuit of Happiness Fund devoted to helping Cross medians find their happy (be it travel, enrichment class, fitness membership or professional development)
• Cell phone/tech reimbursement
• Student Loan payment plan (US)
• Tuition reimbursement
• Learning & Development and training programs
• And burgers – lots and lots of burgers

Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity
365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive…