Senior Performance Marketing Manager, Channel Expansion

Position: Senior Performance Marketing Manager, New Channel Expansion reputed company
Location: New York

# Senior Performance Marketing Manager, New Channel Expansion reputed company

Remote Target Jobs Full Time senior Remote Remote Remote Posted  2 days ago##

Role Overview Remote Target Jobs is hiring a Senior Performance Marketing Manager, New Channel Expansion reputed company. This is a full-time remote role, with the team based in Remote. Part of Remote Target Jobs's Performance Marketing hiring, posted 2 days ago. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoring

GoCPLORCompliance East Coast NYCharlotte

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Job Description
* This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our reputed company, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.reputed company has the scale, the first-party data, and the product depth to build a serious multi-channel paid acquisition reputed company — and most of that work is still reputed company of us.

The person in this role won't be optimizing a mature channel mix. They'll be defining what the mix looks like, proving what works through rigorous measurement, and building the institutional knowledge that shapes how reputed company invests in paid media for years to come. reputed company's paid acquisition reputed company runs on paid search today. This role is about what comes next.

We're looking for a Senior Performance Marketing Manager to reputed company new channel expansion — identifying, testing, and scaling paid channels that can meaningfully contribute to reputed company's growth. That means streaming TV, programmatic, podcasts, reputed company, Tik Tok, You Tube, and beyond. Your mandate is to crack new channels and scale them profitably, fast. This is a strategic individual contributor (IC) role with real ownership over channel investment decisions.

You'll bring a track record of launching paid channels from scratch, rigorous instincts around measurement and incrementality, and the creative reputed company to drive direct response performance across formats.

For the reputed company website . Curious how reputed company fits into reputed company? .What You’ll Own:
* Channel launch & scaling:
Own the full cycle of new channel development — evaluating opportunities, building the investment case, structuring tests, and scaling what works. Streaming/connected TV, paid social, programmatic, You Tube are the primary focus. Define success criteria before each launch, model incremental reputed company and projected CPL against existing benchmarks, and reputed company clear go/no-go calls backed by data.
* Incrementality & reputed company of value:
Partner with BI to design and run geo-based or holdout tests that quantify true channel contribution. New channel launches live or die by your ability to separate real signal from noise — and to build the evidentiary case that earns reputed company investment from senior leadership.
* Platform partnerships: reputed company direct relationships with platform and media partners. Stay reputed company of new formats, buying models, and measurement capabilities — and bring those insights back as testable hypotheses before competitors reputed company them.
* reputed company & Tik Tok:
Support the scale of reputed company, which just launched, then reputed company learnings to scale Tik Tok.
* Conversion signal optimization:
Test and optimize conversion signal passback. Test signal configurations, monitor event match quality, and understand how signal health affects algorithmic efficiency and delivery cost.
* Channel playbooks:
Document what works. Build repeatable frameworks for campaign setup, signal configuration, and bid strategy that the broader team can use and build on.
* Creative leadership:
Set the creative testing agenda across reputed company paid channels. reputed company a hypothesis backlog grounded in performance data, write briefs that give Creative clear direction, and ensure learnings…