Marketer - Digital Content, SEO, GEO; On-Site

Gopher Sport Marketer (Digital Content, SEO, GEO)

Gopher Sport is looking for an experienced content creator with SEO/GEO expertise to join our team and support the execution of digital content plans. This role will be a key member of the Digital Presence team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI.

The Marketer (Digital Content, SEO, GEO) role will be an ideal fit if you:

• Have a proven ability to author digital content that provides helpful information to customers and drives digital discoverability in search and AI chat results.
• Seek opportunities to learn about new industries, brands, and products; developing domain expertise that improves the quality of the content you produce.
• Enjoy tracking the quantitative effects of the content you produce or changes you make to web content.
• Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations.
• Have a proven ability to work independently and use a common-sense approach to proactively solve problems.
• Welcome the opportunity to join a new team and help shape its culture, processes, and relationships with other teams.

Who we are:

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation.

Our mission is "To help teachers and coaches show kids how to have fun and be healthier through physical activity". Since 1947, we've been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee.

Our Values:

• We create delighted fans
• We are one dependable and trustworthy team
• We are passionate about quality and excellence
• We move fast to innovate, simplify, and improve

Description:

As a Marketer focused on digital content, SEO, and GEO, you will execute against department plans by developing and managing high-quality digital content. Your goal will be to enhance the customer's experience on our websites with our brands and products while driving relevant site traffic through improved rankings and citations across search and AI results.

This is a full time, in-person position in Owatonna, MN.

What will you be doing?

• Organize your work to successfully research domains, produce new authoritative content, format to maximize discoverability, and launch content to websites on time in accordance with department plans.
• Manage existing web content; make changes or run experiments to increase user engagement and drive relevant web traffic from search engines and AI chatbots.
• Monitor the appearance of our brands, products, etc. in search and AI results to ensure they are accurately presented and emphasize the correct content.
• Ensure the technical elements of all websites are optimized for discoverability. Monitor performance metrics and maintain/fix/address meta data, robots.txt files, XML sitemaps, 404 errors, rich snippets, urls, etc
• Adjust product content (titles, descriptions, offer structure, etc.) and provide direction to other departments where there's opportunity to increase the digital discoverability of our brands and products
• Maintain dashboards and/or KPIs that make it easy to monitor content performance, diagnose issues, and solve them as they arise.
• Identify opportunities to improve performance, provide evidence-based recommendations to brand and department leaders.
• Publish clear, accurate reporting on web content production and performance.

Requirements:

• BA/BS in Marketing, English, or related degree. Focus or coursework on digital marketing preferred.
• 2+ years managing SEO/GEO initiatives with track record of performance improvement.
• Proficient writer with proven experience writing useful, highly-discoverable web content across a diverse set of products and industries.
• Experience with Excel using low to mid-level functions (xlookups, power pivots, etc.) preferred.
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Why join our Team?

You'll get satisfaction knowing you're helping millions of kids around the world have fun and become more active and healthy. Plus, you'll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!

Salary Range $57,650 - $82,300

To apply:

• A short, clear cover letter explaining why you're interested in this role and highlighting relevant experience
• Your resume