Senior Associate, Retention Marketing

** Become a part of our caring community*
* Become a part of our caring community and help us put health first

Center Well is committed to building lasting relationships with our members-and we're looking for a marketing professional to support retention strategies that keep seniors engaged and satisfied. As Senior Associate, Retention Marketing, you'll help develop and execute campaigns that reinforce value, build trust, and reduce churn.

This role is ideal for a marketer who understands the importance of personalized, timely communication in maintaining member loyalty.

** Key Responsibilities*
* Across these openings, responsibilities may include:

· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.

· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.

· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.

· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.

· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.

· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.

· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.

· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.

· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.

** Required Qualifications*
* · Bachelor's degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.

· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.

· Proven ability to manage multiple projects simultaneously with strong attention to detail.

· Hands-on experience with CRM platforms and marketing automation tools.

· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.

** Preferred Qualifications*
* · Experience in healthcare, insurance, senior services, or other regulated industries.

· Familiarity with agile marketing methodologies and cross-functional team collaboration.

· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.

** Use your skills to make an impact*
* ** Additional Information*
* ** This position will require you to operate on Eastern Standard Time (EST) hours.*
* To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

+ At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

+ Satellite, cellular and microwave connection can be used only if approved by leadership

+ Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

+ Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

+ Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

+ Health benefits effective day 1

+ Paid time off, holidays, volunteer time and jury duty pay

+ Recognition pay

+ 401(k) retirement savings plan with employer match

+ Tuition assistance

+ Scholarships for eligible dependents

+ Parental and…