Marketing Director

Company Description

, we are building the definitive, trusted marketplace for peptide therapy. As the industry rapidly expands, consumers are left navigating a fragmented and often opaque landscape. Our mission is to empower individuals to achieve their full health potential by making peptide therapy safe, accessible, and transparent. We connect patients with rigorously vetted clinics, deliver unbiased educational information, and set the standard for quality in the industry.

This is a full-time hybrid role for a Marketing Director based in the Austin, Texas Metropolitan Area, with opportunities for remote work. The Marketing Director will oversee and develop marketing strategies, lead market research initiatives to identify opportunities, and manage day-to-day marketing operations. They will drive campaigns, ensure alignment with sales objectives, and collaborate across departments to achieve company goals. Additionally, the role will involve managing budgets, analyzing performance metrics, and identifying areas for optimization and growth.

• Owned Media & Content Domination
  • Web Content Strategy:
    Own the editorial calendar, converting technical Your Money or Your Life (YMYL) content into high-ranking pages targeting "High Volume, Low Competition" queries. Your work will drive the engine aiming for 100,000+ monthly organic visitors by 2027.
  • Video & You Tube SEO:
    Build and execute a You Tube strategy centered around our Medical Advisory Board, recognizing that video is essential for authority and AI visibility.
  • Podcast Network:
    Launch and manage a branded podcast that fuels SEO, generates micro-content, and serves as a B2B sales lever with clinic owners.
  • Newsletter Ownership:
    Develop and manage segmented newsletters for both patients and clinics to reduce long-term Customer Acquisition Cost (CAC) and create a zero-marginal-cost engagement channel.
• AI Search & Digital PR (GEO)
  • Generative Engine Optimization (GEO):
    Optimize site architecture, schema, and content for Large Language Model (LLM) extraction to ensure Peptide Match.io is the primary source cited by AI search engines like ChatGPT, Perplexity, and Gemini.
  • Digital PR:
    Earn high-authority backlinks and brand mentions through data-driven stories, strengthening off-site authority signals crucial for both Google and AI engines.
• Social Influence & Community
  • Organic & Paid Social:
    Own the brand narrative across Instagram, Tik Tok, and Linked In. Translate complex medical topics into engaging short-form content and support clinic onboarding with targeted paid campaigns.
  • Micro-Influencers & Affiliates:
    Partner with aligned creators and manage compensation structures based on verified consultations to accelerate brand awareness and trust.
  • Reputation & Reviews:
    Build automated review flows that power the Peptide Match Score and strengthen local SEO.
• Strategic Oversight & Cross-Functional Alignment
  • Agency Management:
    Manage the Glide Design SEO/content investment, holding the agency accountable to KPIs tied to patient leads and ensuring proper separation of YMYL content and marketplace architecture.
  • Leadership Triad Connector:
    Serve as the operational bridge between compliance (Medical Content), core operations (Customer Support), and growth (Sales), ensuring all marketing efforts are both aggressive and compliant.

• A strategic thinker who understands how to build a defensible brand moat across multiple channels (Google, You Tube, AI Search, Tik Tok, Reddit).
• Experienced in SEO, content strategy, and digital PR, particularly within the health, wellness, or medical spaces (YMYL experience is a significant plus).
• Adept at managing agency relationships and holding them accountable to performance metrics.
• A strong communicator who can translate complex, technical information into engaging, consumer-friendly content.
• Passionate about the future of personalized medicine and aligned with our mission to bring transparency to the peptide therapy industry.
• A collaborative leader who thrives in a fast-paced, startup environment and embodies our core values.

• Experience in Market Planning and Marketing Management
• Strong…