Marketing Director Strategic Partnerships

Location:
Remote Job Type: Full-time

Join a dynamic growth marketing agency where precision meets creativity.

At STERRY, we help ambitious brands scale through data-driven marketing strategies that deliver measurable results. Over the years, we've helped clients generate more than $100 million in trackable online revenue across crowdfunding, e-commerce, and growth-focused campaigns. We’re currently supporting the growth of a logistics technology platform and are looking for a sharp, ambitious, and commercially minded Marketing Director to help scale the business globally.

This is a unique opportunity for someone who enjoys owning both strategy and execution. As Marketing Director, you'll bridge the gap between B2B supply chain marketing and technology platform growth, building and optimizing the marketing engine that attracts, converts, and retains 3PL partners and platform users worldwide. Working directly with the CEO and collaborating with cross-functional teams, you'll be responsible for everything from high-level growth planning and market expansion initiatives to campaign execution, outreach strategy, funnel optimization, and performance analysis.

We’re looking for someone who understands the logistics landscape, knows how to market a B2B platform or marketplace, and enjoys rolling up their sleeves to make things happen.

• Own and execute the company's global marketing strategy, including brand positioning, demand generation, content marketing, SEO, paid media, email marketing, and product marketing.
• Develop and optimize inbound and outbound marketing funnels that drive qualified 3PL partnerships and platform sign-ups.
• Build scalable lead generation systems and nurturing programs across email, Linked In, and other acquisition channels.
• Develop compelling messaging and positioning that resonates with 3PL providers, e-commerce merchants, and supply chain stakeholders.
• Partner closely with the CEO to align marketing initiatives with business objectives, market expansion plans, and strategic partnerships.
• Continuously evaluate growth opportunities, customer acquisition strategies, and market trends to support business growth.

• Identify, research, and evaluate potential 3PL partners across global markets based on capabilities, geographic coverage, and strategic fit.
• Build and maintain a structured database of prospective partners, including service offerings, contact information, engagement history, and partnership status.
• Execute outreach campaigns through email, Linked In, and other channels to introduce the platform and generate partnership opportunities.
• Conduct initial qualification and discovery conversations to assess partnership potential and business fit.
• Prepare prospect profiles, competitive analyses, service gap assessments, and recommended engagement strategies.
• Manage ongoing follow-up and relationship-building efforts throughout the partnership pipeline.
• Monitor and respond to inbound partnership inquiries, emails, and direct messages in a timely and professional manner.
• Support and oversee social media activities related to partner engagement and brand visibility.
• Manage and mentor team members and virtual assistants responsible for 3PL sourcing and outreach initiatives.

• Monitor website traffic, user behavior, order flows, conversion rates, and user journeys to identify growth opportunities and areas for optimization.
• Track and report on key performance indicators including MQLs, sign-ups, conversion rates, customer acquisition costs (CAC), lifetime value (LTV), and campaign performance.
• Analyze acquisition channels, user engagement metrics, and conversion paths to improve platform performance.
• Review order activity and operational trends, escalating issues and identifying opportunities for process improvements.
• Prepare weekly and monthly reports highlighting growth performance, outreach effectiveness, partnership pipeline status, and strategic recommendations.
• Conduct ongoing competitor analysis and monitor logistics industry trends, pricing changes,…