Director of Marketing, U.S. Microbiology

Director Of Marketing, U.S. Microbiology

The Director of Marketing, U.S. Microbiology is responsible for driving profitable growth across the microbiology portfolio, including instrument, reagent, informatics, and at home testing solutions. This role leads the development and execution of integrated marketing strategies, ensuring strong alignment with commercial priorities and customer needs.

The position provides leadership to a high-performing marketing team and collaborates cross-functionally with Sales, Global Marketing, Market Access, and Business Operations to deliver sustained growth and market leadership. This dynamic role will drive business growth in the acute care space and will lead the development of new markets for HPV at home testing innovation.

Strategic Leadership & Portfolio Management

• Define and execute the strategy to develop new markets for at home testing innovation
• Develop and execute comprehensive marketing strategies across the molecular portfolio to drive growth and profitability
• Define clear value propositions aligned with brand strategy and customer priorities
• Lead portfolio lifecycle management, including innovation planning and channel optimization
• Represent U.S. market insights and voice of customer in global product development
• Build strong relationships with KOLs, clinicians, and advisory boards

Marketing Execution

• Identify and overcome barriers to HPV at home testing adoption and develop provider and patient awareness and advocacy
• Translate market insights into targeted segmentation, positioning, and go-to-market plans
• Lead product launches, pricing strategies, and integrated campaigns
• Deliver differentiated, evidence-based messaging to support value-based selling
• Drive cross-platform initiatives and develop compelling clinical and economic value stories

Commercial Excellence

• Partner with Sales to enable adoption of high-value solutions and accelerate pipeline growth
• Apply data-driven targeting and optimize omnichannel marketing performance
• Expand share within existing accounts and support new customer acquisition
• Reinforce sales effectiveness through structured methodologies and tools

Business & Channel Strategy

• Build strategic partnerships for HPV at home testing to strengthen provider and patient access
• Align pricing strategies with strategic accounts and contract frameworks (e.g., GPOs)
• Partner with channel management to optimize distribution and profitability
• Identify and capture opportunities related to contract compliance and revenue optimization

Leadership & Operations

• Lead, coach, and develop a high-performing marketing team
• Drive cross-functional alignment across Sales, Operations, and Global Marketing
• Manage budgets, forecasting, and performance metrics to ensure business objectives are met
• Foster a culture of accountability, collaboration, and continuous improvement

Education & Experience

• Bachelor's degree in Business, Life Sciences, or related field required; MBA preferred
• 10+ years of experience in Med Tech marketing and/or sales
• 5+ years of leadership experience in product or portfolio marketing
• Demonstrated success developing and executing growth strategies

Skills & Capabilities

• Demonstrated success in developing new markets for innovative technologies
• Strong business and financial acumen with deep understanding of clinical/laboratory markets
• Proven ability to translate customer insights into actionable strategies
• Effective leader with experience of managing teams in a matrixed environment
• Excellent communication, presentation, and stakeholder engagement skills
• Strategic thinker with strong execution discipline and results orientation

Core Competencies

• Market development
• Market insight & strategic planning
• Portfolio lifecycle management
• Customer-centric marketing and value proposition development
• Commercial excellence and sales enablement partnership
• Cross-functional collaboration and influence
• Data-driven decision making
• Operational rigor and project management

Additional Requirements

• Ability to travel up to 30–35%
• Preferred location Sparks, MD – Remote work option available in East and Central time zones

Waters Corporation (NYSE:WAT) is a…