Communications Brand Manager

Brand Communications Manager

Reporting to the Director of Marketing, the Brand Communications Manager develops, implements and oversees integrated marketing and communication strategies that enhance Winthrop's reputation, ensure brand consistency and support strategic initiatives, including recruitment and retention goals. Incumbent serves as an important "guardian of the brand," using a broad array of communications, including traditional and digital technologies, to ensure successful results.

• Produces high-quality, story-driven content (written, video and photo) for websites, social media, marketing collateral and publications across all communications channels.
• Establishes and maintain a consistent and effective brand voice.
• Assists in the creation and execution of marketing concepts and in market research to understand and best utilize recruitment strategies for undergraduate, graduate and online education.
• Collaborate with Admissions teams to support electronic communications, presentations and event needs, including securing photography and graphics for campaigns, managing parent communication, etc.
• Coordinates with a variety of faculty and staff who support student recruitment and retention efforts on various projects, collecting and curating content, managing deadlines and conveying the essence of the brand.
• Provides training, resources and advice on communicating the brand effectively across colleges and divisions.
• Assists with the Brand Leadership and Strategy Team (BLAST).
• Works closely with the social media coordinator to ensure brand guidelines, institutional image/reputation and visual identity are maintained across official accounts.
• Contributes to photography and videography planning and execution as needed.
• Collaborates with the video production manager on projects and reels and offers support by writing scripts, building storyboards and identifying/prepping talent.
• Attends and supports university events as requested, occasionally after hours and on weekends.

• Bachelor's degree, preferably in communications, marketing, or journalism.
• At least three years of relevant experience in marketing or communications in higher or secondary education.
• Proficiency with AP Style.
• Knowledge of the trends and communication techniques that appeal to 16- to 18-year-olds.
• Exceptional writing, editing and storytelling skills.
• Photography and/or videography skills a plus.
• Effective project management and organizational skills.
• Strong analytical skills to monitor, report and act on campaign performance data.
• Demonstrated ability to balance multiple priorities in a fast-paced environment and manage complex projects with tight deadlines.
• Effective interpersonal skills and the ability to establish and maintain effective working relationships with a wide variety of faculty, staff and students.

• Three to five years of relevant experience in marketing or communications in higher or secondary education.
• Proficiency with Adobe Creative Cloud, content management systems (CMS), social media tools and other communications-related software tools.
• Experience in the development of compelling advertising/marketing concepts, large-scale corporate identity programs, and brand guidelines and management.
• Experience contributing to effective electronic communications.

Travel/Overtime Requirements:
Occasional work outside normal business hours to meet deadlines and attend events. Telecommuting:
Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.