TikTok Shop Manager - Remote or Hybrid NYC

Bauble Bar designs accessories that make life more fun. Founded in 2010, the Company is known for its statement-making styles that create joy and bring people together. Today, Bauble Bar's unabashedly optimistic perspective can be found across multiple accessory categories that are sold direct to consumer and at 8,500+ retail stores globally.

We’re looking for a Tik Tok Shop Manager to help us turn one of the fastest-growing platforms in retail into one of our biggest growth engines. This is a hands-on, builder role for someone who loves Tik Tok Shop. We are looking for someone who can spot a hero product before anyone else does, knows how to turn a creator video into real GMV, and gets genuinely excited about testing a new hook, a new bundle, or a new LIVE format just to see what happens.

You ll own the day-to-day of our Tik Tok Shop business, from storefront and listings to creator and affiliate programs to working hand-in-hand with our agency partner and internal teams. You ll bring the expertise and the instincts; we ll bring the brand, the product, and a team that s ready to move fast with you. This is a true opportunity to make Tik Tok Shop your channel, to build it, scale it, and be the person everyone comes to when they want to know what s working.

• Manage the day-to-day of our Tik Tok Shop Seller Center including listings, pricing, bundles, inventory visibility, and storefront merchandising
• Develop and execute strategies to optimize product pages, increase traffic and product deliverability, conversion rates, average order value, and revenue
• Keep an eye on account health, compliance, and customer experience metrics so nothing ever slows our momentum
• Test and optimize product offers, promotions, bundles, pricing strategies, and merchandising tactics
• Monitor platform trends, viral content opportunities, and Tik Tok Shop updates
• Troubleshoot operational issues and coordinate with Tik Tok support when necessary
• Lead product launches, seasonal campaigns, flash sales and promotional events
• Constantly provide test recommendations (offers, pricing, bundles, merchandising) and double down on what works

• Recruit, onboard, and nurture a roster of creators and affiliates (directly, via agencies or talent managers) who genuinely love wearing (and talking about) our products
• Build commission structures and incentives that make Bauble Bar the brand creators want to work with
• Coordinate seeding, gifting, sampling and activation programs that turns creators into true fans
• Track creator performance and identify opportunities to scale top-performing partnerships
• Maintain an active pipeline of creators aligned with brand goals and target audiences

• Monitor and report on key performance indicators and build dashboards that keep the whole team in the loop
• Turn data into action
  - Provide actionable recommendations based on performance insights. Track campaign effectiveness and identify areas for optimization

• Work closely with Marketing, Creative, Ecommerce, and Operations to keep Tik Tok Shop aligned with everything else we re building
• Work closely with our agency partner and internal Paid Media team on Tik Tok Shop Ads, Spark Ads, and creator amplification
• Keep a pulse on ROAS, budget pacing, and what s actually moving the needle
• Share creator insights, customer feedback, and trend observations to support business growth
• Manage our agency relationship with clarity, candor, and a true partnership mindset

• Help plan and run Tik Tok LIVE shopping events, from product selection to promos to creator coordination
• Dig into the data after every LIVE to find what drove engagement and sales, identify opportunities to improve and bring those learnings to internal teams to maximize livestream effectiveness

• 3+ years of experience in ecommerce, social commerce, influencer marketing, affiliate marketing, marketplace management, or digital marketing
• 1–3+ years of hands-on Tik Tok Shop experience. You know Seller Center and Affiliate Center inside and out
• Strong understanding of…