Vice President, Marketing

The VP of Marketing leads global brand strategy, demand generation, and integrated marketing execution for a luxury medical-grade skincare brand operating across two channels: direct-to-consumer and a professional network of spas, medical aesthetics practices, and international distributors.

This role has full ownership of the marketing function, with a team spanning Brand, Digital, Trade, Education, and Creative. The VP serves as the senior marketing voice in cross-functional leadership and is responsible for both long-range brand positioning and day-to-day execution decisions.

• Where You’ll Work: This position is ideally based in the greater Seattle area with a hybrid schedule. Candidates located elsewhere on the West Coast will also be considered, provided they are available during standard Pacific Time business hours and able to travel on-site periodically to support team collaboration, meetings, and other business needs.
• Your
  
  Hours:
  
  Full-Time working typical Pacific Time business hours will require some flexibility including evenings & weekends on occasion.
• Physical Demands: This role is primarily sedentary, performed in an office or remote work environment. It requires the ability to sit for extended periods, use a computer and standard office equipment.
• Travel Expectations: Up to 25% travel may be required, both domestic and international. Travel expectations may evolve as the role and business needs develop.

• Own the marketing P&L — develop the annual budget, allocate spend against strategic priorities, track return on investment by channel and program, and make reallocation decisions when performance warrants
• Serve as a member of the senior leadership team — contributing to company-level strategy, participating in annual operating plan development, and representing marketing's role in commercial outcomes
• Present marketing performance and strategic plans to the CEO and executive team; translate marketing activity into business language tied to revenue, margin, and growth
• Lead the annual marketing planning process: set the calendar, drive alignment across functions, and produce a plan that connects brand investment to commercial targets
• Represent Hydro Peptide externally with key retail partners, distributors, and industry forums as a senior brand spokesperson when appropriate

• Own Hydro Peptide's brand positioning — defining how the brand shows up for consumer and professional audiences and maintaining that distinction across all channels and touchpoints
• Set annual brand and campaign priorities; approve creative direction and ensure output meets the standard the brand requires
• Oversee paid media strategy under Brand & Digital — ensuring paid investment is allocated in service of both brand-building and performance goals
• Track brand health metrics (share of voice, sentiment, consideration) and hold them as leadership-level KPIs alongside revenue measures

• Set DTC and wholesale revenue and retention targets in partnership with the Director of E-Commerce & Retention; hold the function accountable to conversion, repeat purchase, and lifetime value outcomes
• Ensure lifecycle marketing — welcome, replenishment, win-back, and loyalty programs — is operating as a disciplined retention engine, not a batch-and-blast function
• Own Hydro Peptide digital experiences from a marketing perspective: ensure merchandising, content, and UX decisions are made with conversion and retention intent
• Ensure platforms, partners, and technology solutions are being intentionally selected, strategically developed, and used to their strategic potential
• Own go-to-market strategy and growth strategy for the professional channel
• Set sell-through, account acquisition, and retention targets in partnership with Sales
• Lead trade marketing programs, sales enablement tools, and co-marketing with key accounts
• Ensure the channel has what it needs to sell – and education is feeding into, not siloed from, outcome
• Approve trade marketing programs, co-marketing investments, and sales enablement tools; prioritize based on…