Social Media and Communications Specialist in Gainesville, FL

Overview

Social Media and Communications Specialist

The Collier Companies is seeking a Social Media & Communications Specialist to lead the strategy, execution, and performance of our social media presence across multiple brands and communities. This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville, which offers natural areas, a temperate climate, and educational, cultural, and commercial opportunities. Gainesville was recently ranked as one of the top 10 places to live in the United States.

The Social Media & Communications Specialist will be responsible for developing and executing paid and organic social media, communications, and public relations strategies that strengthen brand awareness, drive engagement, and support business objectives. This role will oversee multiple social media accounts and brands, manage Meta advertising campaigns, coordinate media opportunities, manage online reviews, promote internal and external awards, create website and print content, and ensure all efforts align with The Collier Companies brand, marketing, and communications goals.

• Develop and execute cohesive paid and organic social media strategies across multiple brands and communities.
• Plan, create, schedule, and publish engaging content across Meta, Instagram, Linked In, and emerging platforms.
• Manage and optimize Meta advertising campaigns, including audience targeting, retargeting, lead generation, A/B testing, and budget allocation.
• Analyze paid and organic campaign performance and translate insights into actionable recommendations.
• Monitor social media engagement, brand sentiment, reach, conversions, and overall campaign effectiveness.
• Collaborate with marketing, leasing, operations, development, and executive teams to align social media initiatives with company objectives.
• Write and edit social media copy, website content, press releases, award submissions, and internal communications.
• Oversee company-wide online reputation management, reviews, and social engagement.
• Develop content calendars and campaign strategies that support leasing, occupancy, recruitment, and corporate branding goals.
• Identify social trends, platform updates, and emerging opportunities to keep The Collier Companies ahead of the curve.
• Create playbooks, best practices, and training resources to ensure consistent execution across teams and communities.
• Provide ongoing coaching and support to onsite teams regarding social media strategy and engagement and host, at minimum, monthly team training.

• Minimum of 2 years of experience managing social media marketing for multiple brands, business units, or clients.
• Proven experience developing integrated paid and organic social media strategies that drive measurable business outcomes.
• Advanced knowledge of Meta Business Suite, Ads Manager, audience segmentation, retargeting strategies, and campaign optimization.
• Strong understanding of content strategy, community management, social analytics, and performance reporting.
• Entrata experience is a plus.
• Excellent copywriting, editing, and storytelling skills.
• Experience with Linked In marketing and advertising is a plus.
• Experience in multifamily housing, real estate, hospitality, or consumer-facing brands is a plus.
• Public relations and media relations experience is a plus.

• The Collier Companies 401(k) match is 100% of your contribution up to 10% of your gross income.
• Up to 24 days off during your first year with an annual increase.
• Stylish TCC logo attire is provided.
• Comprehensive medical, dental, and vision insurance.
• Group and supplemental life insurance policy options.
• Healthcare reimbursement account and legal services insurance.
• Career growth opportunities.
• Industry education opportunities.

The Collier Companies is a fast-growing company that fosters a professional attitude and a strong team spirit. We are committed to training our teams well, honoring their achievements, and promoting from within. Our team is focused on both personal and professional growth, building a strong relationship with our residents, and creating an environment that each of our residents can call home.

• At The Collier Companies, we recognize TEAM MEMBERS for being the foundation of our success which aligns with our internal mission statement PROUDLY SUPPORTING OUR TEAM MEMBERS IN BECOMING THEIR BEST SELVES.
• Our external mission is PROUDLY MAKING YOUR HOME THE HEART OF OUR BUSINESS.
• We are good STEWARDS to each other, believe in collaboration and support one another to achieve our missions.
• We PRIDE ourselves on working and growing with the principles taught in “The 7 Habits of Highly Effective People”.
• Our team is committed to CANI (Constant & Never-Ending Improvement) and to utilizing our I&R (Initiative & Resourcefulness) to find solutions that are BOTH E&E (Efficient & Effective).
• We are committed to ONGOING LEARNING and sponsor book clubs, training, and mentorship to support…