Branding/Marketing SME; Remote
Remote / Online - Candidates ideally in
Columbus, Franklin County, Ohio, 43201, USA
Listed on 2026-07-06
Columbus, Franklin County, Ohio, 43201, USA
Listing for:
GovCIO
Remote/Work from Home
position Listed on 2026-07-06
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Digital Marketing, PR / Communications
Job Description & How to Apply Below
United States
Suitability/Public Trust
Fully remote
Information Technology
** Overview*
* GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States.
** Responsibilities*
* + Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications.
+ Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
+ Monitor trends and best practices in internal communications to improve strategies.
+ Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging.
+ Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks.
+ Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals.
+ Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in.
+ Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders.
+ Ensure smooth execution of executive engagements with relevant customers/partners.
+ Develop strong internal relationships to support communications, stakeholder engagement, and program priorities.
+ Gather, analyze, and report data on marketing and communication campaigns.
+ Use insights from data analysis to adjust strategies and improve outcomes.
+ Innovate and implement new communication tools and techniques.
+ Continuously improve communication processes and strategies.
** Qualifications*
* ** Required
Skills and Experience:
*
* + Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience.
+ Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms.
+ Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging).
+ Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping.
+ Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications.
+ Strong verbal communication and organizational skills.
+ Ability to work independently and in a remote team setting.
+ Analytical skills to assess communication processes and campaigns.
+ Project management skills to handle multiple projects and meet deadlines.
+ Interpersonal skills to build strong relationships with team members, stakeholders, and partners.
+ Presentation skills for delivering polished presentations to diverse audiences, including senior executives.
+ Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms.
+ Understanding of social media strategies and digital marketing tools.
** Preferred
Skills and Experience:
*
* + Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms.
+ Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders.
+
Experience with Veterans Affairs or other government agencies.
+ PMP, Scrum Master, and/or other Agile/SAFe certifications.
+ Strategic Communication Management Professional (SCMP)
+ Certified Public Relations Counselor (CPRC)
+ Digital Marketing Professional Certification
**…
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