Growth Strategy Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Strategy Lead based in the United States.

This role sits at the heart of a high-scale subscription growth engine, responsible for shaping how new customers discover, evaluate, and subscribe to a leading investing product. You will own the strategic direction of paid acquisition across multiple digital channels, balancing performance marketing expertise with long-term business thinking. Operating in a fast-paced, experimentation-driven environment, you will turn data, creative insights, and customer behavior into scalable growth strategies.

The role combines hands‑on analytical depth with strategic leadership, including team management and cross‑functional collaboration with data and engineering partners. You will also play a key role in defining how AI and automation reshape marketing execution, building systems that blend human judgment with machine‑driven optimization. This is a high‑impact position for a growth leader who thrives at the intersection of media, data, and emerging AI capabilities.

• Own the end‑to‑end strategy for paid acquisition across channels such as Google, Meta, Bing, and native/prospecting platforms, optimizing for growth and subscription economics
• Lead and develop a team of Growth Operators, providing coaching, prioritization, and performance direction to maximize impact
• Allocate marketing investments across channels based on customer insights, LTV modeling, and business objectives
• Identify growth opportunities across channels, funnels, creative, offers, and pricing, translating insights into actionable tests
• Analyze performance trends, diagnose shifts, and uncover root causes behind growth or decline
• Evaluate and test new acquisition channels and emerging platforms to expand scalable growth opportunities
• Design experimentation roadmaps and ensure resources are focused on the highest‑impact initiatives
• Partner with engineering and data teams to build AI‑enabled workflows, automation systems, and scalable marketing infrastructure
• Define how human operators and AI systems collaborate to optimize acquisition performance and efficiency
• Establish measurement frameworks, attribution models, and experimentation standards to connect marketing activity to business outcomes

• 5+ years of experience in growth marketing, performance marketing, or paid acquisition with ownership of business outcomes
• Strong expertise across digital acquisition channels including Google, Meta, Bing, and programmatic/native networks
• Proven track record of scaling subscription or recurring revenue businesses through experimentation and data‑driven growth
• Deep understanding of subscription economics including LTV, retention, conversion, and acquisition efficiency
• Hands‑on analytical capability, including SQL proficiency and ability to independently interrogate and interpret data
• Experience designing and interpreting incrementality and lift tests (e.g., geo experiments, holdouts)
• Strong fluency in AI‑enabled marketing systems, including understanding of LLM behavior and automation workflows
• Ability to translate marketing workflows into technical specifications and collaborate effectively with engineering teams
• Systems‑thinking mindset with strong prioritization, operational rigor, and decision‑making under uncertainty
• Proven leadership experience managing and developing high‑performing teams in fast‑moving environments
• Strong communication skills with the ability to influence across product, marketing, and technical stakeholders
• Experience in financial services, fintech, or subscription‑based digital businesses is a strong plus

• Competitive annual salary range: $165,000 – $180,000 USD
• Fully remote work within approved U.S. states
• Unlimited vacation policy and generous paid parental leave
• Comprehensive medical, dental, and vision coverage with low employee premiums
• $1,000 annual stock investment benefit
• Equity participation as part of total compensation package
• High‑autonomy environment with strong emphasis on experimentation and ownership
• Exposure to advanced AI‑driven marketing transformation initiatives.