Senior Integrated Campaign Manager

About the Role

As a Senior Integrated Campaign Manager at Glean, you will be the strategic and operational lead for high-impact, integrated marketing campaigns that drive pipeline, brand awareness, and revenue growth. You will partner closely with Product Marketing, Content, Creative, Digital, Field Marketing, and Sales to translate strategy and messaging into full-funnel, multi-channel programs. You will architect, launch, and optimize campaigns that guide prospects from awareness to opportunity acceleration, ensuring every initiative is measurable, repeatable, and scalable.

This is a highly cross‑functional role that sits at the intersection of projects, people, and process. You will orchestrate the planning, execution, and delivery of programs that span product launches, vertical/solution campaigns, market storytelling, and brand moments. Your work will ensure accountability, relentless focus on deadlines, clear communication, and on‑time, high‑quality delivery – all while managing stakeholders and "making it happen" in a fast‑moving environment.

• Lead the development and execution of a global demand generation strategy and campaigns calendar, uniting the cross‑functional marketing team around Glean’s core campaigns.
• Design the end‑to‑end campaign architecture, including the full‑funnel content engine, channel strategies, promotional offers, program mix, and hand‑offs from marketing to sales.
• Develop trusted relationships and design for integrated collaboration across product marketing, content, creative, web, digital, regional marketing, ABM, events, sales, and enablement teams.
• Consistently measure, analyze, and optimize campaign performance to drive continuous improvement across all aspects of the demand funnel. Provide strategic input when collaborating with the marketing operations team to build actionable reports and dashboards, contribute to business reviews, and synthesize findings for the broader marketing team.
• Own and optimize a global demand generation budget, strategically allocating spend for Glean’s core campaigns across programs in line with ROI goals.
• Keep testing new messaging angles and timely real‑world themes to develop proven, ROI‑focused playbooks.

• 8+ years of progressive demand generation experience, with at least 3 years of integrated campaign experience; preferably in designing B2B campaigns for CIO/IT leader personas.
• The ideal candidate will thrive at the intersection of creativity and business impact. You will infuse campaigns with bold, original concepts and formats – pushing beyond standard playbooks to create standout, memorable campaigns that cut through the noise.
• Hands‑on experience designing and implementing campaign infrastructure and a full‑funnel demand generation mix, including budget ownership and cross‑channel investment planning. You have a proven track record of driving significant lead and pipeline growth.
• Analytical fluency, comfortable diagnosing funnel health and building clear, executive‑ready reporting.
• Diplomatic, team‑oriented leader. You will bring energy and collaboration into your cross‑functional relationships, driving team cohesion and fostering a win‑together culture. You are able to swiftly build alliances, align team members around shared goals, and keep stakeholders focused on a strategic direction.

• This role is hybrid (4 days a week in our Mountain View or San Francisco office)
• You should also be prepared to travel for events and workshops.

The standard base salary range for this position is $165,000 – $187,000 annually. Compensation offered will be determined by factors such as location, level, job‑related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.

We offer a comprehensive benefits package including competitive compensation, Medical, Vision, and Dental coverage, generous time‑off policy, and the opportunity to contribute to your 401(k) plan to support your long‑term goals. When you join, you’ll receive a home office improvement stipend, as well as an annual education and wellness stipend to support your growth…