Senior Manager, Marketing

Responsibilities

• Develop and implement integrated marketing strategies aligned with overall business goals.
• Own lifecycle marketing strategy including segmentation, targeting, and automated journey design.
• Lead planning and execution of multi‑channel campaigns (digital, email, social media, events, and content marketing).
• Drive digital‑first campaign execution leveraging marketing automation platforms.
• Manage, mentor, and grow a high‑performing marketing team.
• Collaborate with sales, product, and other departments to ensure alignment and effectiveness of marketing efforts.
• Analyze campaign performance, generate insights, and optimize marketing tactics to improve ROI.
• Build and optimize automated lead‑nurture programs and customer journeys using Salesforce Marketing Cloud.
• Oversee the development of marketing content, collateral, and creative assets.
• Manage marketing budgets, forecasts, and resource allocation.
• Identify market opportunities, trends, and customer insights through research and analytics.
• Maintain consistent brand messaging across all channels and touchpoints.
• Build and maintain relationships with external agencies, vendors, and partners.
• Leverage behavioral data and triggers to personalize communications at scale.

• Bachelor's Degree or equivalent experience preferred.
• 7+ years of marketing experience, with at least 2–3 years in a managerial or senior‑level role, preferably in a health plan, managed care, or healthcare organization.
• Proven track record of developing and executing successful marketing strategies.
• Demonstrated experience building automated customer journeys, lead‑scoring models, and nurture programs.
• Hands‑on experience with Salesforce Marketing Cloud (or similar enterprise marketing automation platform) strongly preferred.
• Proficiency in marketing tools and platforms such as Google Analytics, Hub Spot, Marketo, Salesforce, social‑media platforms, CMS, ad platforms, design software, Marketing Cloud, and AI.
• Strategic planning: ability to develop and articulate long‑term marketing strategies aligned with business goals.
• Analytical thinking: strong data analysis and interpretation skills to measure performance.
• Communication skills: excellent verbal, written, and presentation skills.
• Creativity: ability to drive innovative ideas and creative campaigns that capture audience attention.
• Leadership & team management: lead, mentor, and inspire marketing teams to perform at a high level.
• Decision‑making: confident in making data‑informed decisions that drive marketing and business objectives.
• Customer‑centric thinking: keep the customer at the center of all marketing strategies and actions.
• Digital marketing expertise: SEO/SEM, email marketing, social media, paid advertising, and analytics tools.
• Content strategy: knowledge of content creation, editorial planning, and messaging alignment across channels.
• Budget management: knowledge of financial planning, forecasting, and managing marketing spend.
• Project management: competent in handling multiple projects, timelines, and deliverables simultaneously.
• Adaptability: thrive in a fast‑paced, evolving environment and adjust strategies as needed.
• Advanced PC skills:
  Email, Word, Excel, PowerPoint, Outlook, and Teams.

• Base pay range: $106,200 – $153,705 annually.
• Mostly remote work.
• An annual employee bonus program.
• Robust wellness program.
• Generous paid‑time‑off (PTO).
• Eleven paid holidays per year plus a floating holiday and a birthday holiday.
• 401(k) retirement plan with employer match and contribution.
• Robust employee recognition program.
• Tuition reimbursement.
• Opportunity to make a difference to members and the community.

SCAN is proud to be an Equal Employment Opportunity and affirmative action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender expression or identity, marital status, disability, protected veteran status or any other status protected by law. A background check is required.