Head of Data Communications

Join the Future of Commerce with Whatnot

Whatnot is the largest live shopping platform in North America and Europe, where buyers and sellers trade everything from trading cards to live plants. We build real businesses across hundreds of categories with no playbook to copy, shaping a new industry at scale.

Our remote co‑located team works from hubs across the US, UK, Ireland, Poland, Germany, and Australia, moving fast while staying close to users and focusing on high‑impact work.

We are one of the fastest‑growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes.

As the first Head of Data Communications, you will establish the foundation for how Whatnot uses platform insights to shape culture, earn media coverage, and define the live shopping category. You will design our research and trend‑report program, pitch stories that reach key outlets, and act as Whatnot’s first economist and trends expert.

This high‑visibility role directly shapes how millions of people understand and discuss live shopping.

• Data Storytelling & Trend Reports
  • Own development of Whatnot’s consumer research and trend‑report program, from concept through media‑ready packaging and launch.
  • Use AI tools, platform data, seller behavior, and buyer trends to surface newsworthy, culturally relevant insights.
  • Partner with data, product, and category teams to uncover stories in numbers and turn them into compelling narratives.
  • Build a cadence of trend moments – seasonal, cultural, and category‑specific – to keep Whatnot in the media conversation year‑round.
  • Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry.
• Earned Media Execution
  • Shape story angles grounded in data that resonate with media and consumers.
  • Identify opportunities to insert Whatnot into broader cultural and industry conversations with data‑backed POVs.
  • Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights.
• Official Spokesperson
  • Serve as an on‑the‑record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events.
  • Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what’s trending and what’s next.
  • Build and maintain credibility with journalists as a go‑to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot.

Team members in this role must live within commuting distance of our San Francisco, New York, Seattle, or Los Angeles hubs.

People at Whatnot thrive by figuring things out as they go, acting quickly, and staying curious. We value outcomes over credit and close contact with product and users.

Experience:

• 7–10 + years of PR, communications, economics or journalism experience with a strong track record in data storytelling.
• Demonstrated experience developing and launching data‑driven reports, trend studies, or research‑backed earned media programs.
• Strong analytical instincts and comfort working with data sets to translate findings into narratives that resonate with press and consumers.
• Excitement for AI tools across research and data analysis; curiosity to improve usage.
• Experience working with media and editorial; solid relationships across consumer, lifestyle, and tech outlets (traditional and new media).
• Exceptional writing skills that turn a data point into a headline and a trend into a story accessible to broad audiences.
• Experience in fast‑paced, high‑growth tech, marketplace, entertainment, or creator‑driven companies.
• Low ego, high output: comfortable doing the work as well as shaping strategy.

• Generous holiday and time‑off policy.
• Health insurance options, including medical, dental, vision.
• Work‑from‑home support: home office setup allowance; monthly allowance for cell phone and internet.
• Care benefits: monthly allowance for wellness; annual allowance toward childcare; lifetime benefit for family planning such as adoption or…