Digital Marketing Manager

Digital Marketing Manager Marketing Direction | B2B Marketing Agency | Hands‑On Execution Role

Execute paid advertising campaigns, build marketing automations, and own analytics reporting for an established B2B marketing agency (since 2009) serving professional services firms. Manage campaigns across Google Ads, Meta, Linked In, Hub Spot, and Go High Level  for multiple concurrent clients with meaningful advertising budgets. This is a hands‑on execution leadership role — you build the campaigns, configure the platforms, and deliver the results.

This is a primarily remote position with occasional in‑person collaboration in the Tampa Bay area. Florida candidates strongly preferred; open to exceptional candidates in other US states.

Key

Skills:

Google Ads | Meta Ads | Linked In Ads | Go High Level  | Hub Spot | Marketing Automation | Analytics | GA4

Marketing Direction is a strategic B2B marketing agency established in 2009, specializing in comprehensive marketing solutions for professional services firms. We're known for our trademarked Marketing Direction Strategic Blueprint® methodology and Detailed Marketing Action Plans (DMAPs) that provide clients with clear, transparent roadmaps from strategy through execution.

Company Values:
Action‑Oriented, Strategic, Passionate, Innovative, Results‑Driven, Expertise

We're seeking a Digital Marketing Manager to own execution across paid advertising, marketing automation, and analytics for both client programs and internal initiatives. This is a hands‑on execution leadership role — you'll build campaigns, configure platforms, and deliver results, not manage a team or write strategy documents.

• Gets energized by building campaigns that drive measurable results
• Has deep, hands‑on expertise across multiple marketing platforms
• Thrives in a fast‑paced agency environment with multiple concurrent clients
• Wants ownership of outcomes, not just task completion
• Loves learning new platforms and staying current with marketing technology
• Communicates proactively and consistently — no one should have to chase you for updates
• Catches their own errors before work reaches clients or colleagues
• Executes reliably on strategic direction provided by others

• Prefers strategy and planning over hands‑on execution
• Wants to manage people rather than manage campaigns
• Needs extensive oversight and direction to stay on track
• Is looking for a narrow specialist role (paid ads only, or automation only)
• Wants predictable, repetitive work
• Has difficulty with time tracking, meeting deadlines, or providing regular status updates
• Struggles to work within established processes and quality standards
• Sees this role as a stepping stone to a strategy position

You’ll work directly with our COO, Chief Strategists, Lead Marketers, and implementation team to execute digital marketing programs across four core areas. You’ll receive strategic direction and specifications from our strategists, then build, launch, optimize, and report. On larger programs requiring multiple digital marketers, you’ll also serve as the execution lead — coordinating work, maintaining quality standards, and ensuring cohesive delivery.

Other specialists on our team handle areas like SEO, social media, and content — though you may collaborate across these areas, your primary focus is execution across automation, paid advertising, analytics, and platform operations.

You’ll execute marketing automation across our internal platforms and diverse client tech stacks.

• Build and maintain workflows, sequences, and automations per strategic specifications
• Configure CRM systems, lead scoring, and pipeline automation
• Execute email campaigns, nurture sequences, and triggered communications
• Integrate platforms and troubleshoot data flow issues
• Maintain automation infrastructure and documentation
• Support both client DMAP delivery and internal demand generation

Platforms:
Go High Level  (primary internal), Hub Spot, Salesforce, Zoho, Mailchimp, Constant Contact, and others…