Marketing Manager

Natural Products Canada (NPC) is seeking a T-shaped
Marketing Manager with 3–5 years of experience. Reporting to the Director of Marketing & Communications, you will be the tactical engine behind NPC’s event marketing, creative social media presence, and digital content execution.

You are someone who loves the doing—transforming high-level strategy into engaging social content, polished marketing assets, automated Hub Spot workflows, and seamless event experiences. You bring creativity, structure, and follow-through, and you’re comfortable moving from concept to execution.

Manage the full marketing lifecycle for in‑person and virtual events, including building registration pages, drafting attendee communications, and coordinating with external vendors (venues, catering, AV, and virtual platforms).

Own NPC’s Linked In presence with a strong emphasis on creative, audience‑driven content
. You will plan and execute the content calendar, write compelling posts aligned with NPC’s brand voice, and actively engage with the community to grow reach and visibility across Canada’s bioeconomy.

Develop marketing content across channels, including social media posts, visual assets, web content, presentations, and event materials. You will use content creation tools to translate complex innovation topics into clear, engaging, and visually compelling outputs.

Execute email marketing campaigns and manage lead segmentation. Build and maintain automated workflows for event registrations, newsletters, and stakeholder communications.

Update and manage website content via Word Press. Act as a point of contact for external web developers, graphic designers, and other applicable vendors to keep projects on schedule and aligned with brand standards.

Support team by creating promotional materials, social media templates, and event assets for local ecosystem activities.

Track campaign and event performance using Hub Spot analytics and related tools. Manage contact lists, invitations, and reporting to support continuous improvement.

• 3–5 years of experience in a generalist marketing or communications role
• Creative Social Media Marketing: Proven ability to create engaging, audience‑focused social content that drives visibility and engagement
• Content Development
  
  Skills:
  
  Strong ability to develop written and visual content using content creation tools
• Hub Spot Proficiency: Hands‑on experience with Hub Spot (Marketing Hub), including lists, emails, and workflows
• Event
  
  Experience:
  
  Experience coordinating physical events with vendors and managing virtual platforms (e.g., Zoom, Teams)

• Word Press (CMS)
• Microsoft 365 (Word, Excel, PowerPoint)
• Canva (intermediate level) for fast‑turn visual assets
• Strong writing skills with the ability to translate complex innovation topics into clear, concise copy

• T‑shaped marketer: broad marketing knowledge with a strong execution bias
• Highly organized, detail‑oriented, and comfortable managing multiple initiatives simultaneously

• Bilingualism (English/French) is a strong asset
• Familiarity with the bioeconomy, natural products, innovation, or entrepreneurship sectors

• Post‑secondary degree or diploma in Marketing, Communications, or a related field
• Suitable home office for working 100% remotely within Canada

NPC strives to make its policies, programs and workplace inclusive, respectful and barrier‑free. We encourage applications from women, Indigenous peoples, veterans, persons with disabilities, members of visible minorities and persons of all races, ethnic origins, religions, abilities, sexual orientations, and gender identities and expressions.

Interested individuals are invited to forward a resume and cover letter tom or before March 6, 2024.

Natural Products Canada (NPC) is the driving force behind Canada’s Natural Product Innovation Cluster—a strategic and diverse community focused on the development and commercialization of…