Senior Shopper Marketing Analyst, Consumer Packaged Goods

Whirlpool Corporation is a leading home appliance company focused on improving life at home.

Requisition

The Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager and collaborates with product, sales & operations to develop and execute brand strategies for CPG and Gladiator brands.

This role is a critical team member for shopper marketing, working closely with internal partners (Brand, Product, Sales & Ops) and external partners such as agencies, retailers, and 3rd parties across all retail channels.

• Support marketing planning for Everydrop/Water, Affresh & Swash brands across all retail channels, eCommerce & in-store.
• Lead plan execution with retailers in tactics including retail media, online & in-store experience (displays, point‑of‑purchase, sampling, couponing, subscription), content development & oversight, and performance measurement.
• Develop product detail page strategies and execute across retailers including reviews, core & rich content.
• Strengthen marketing partnership with key retailers and agency partners.
• Create informed solutions grounded in data and research.
• Present marketing plans, updates, and results regularly with internal sales teams and in quarterly reviews.
• Own the budget in collaboration with finance and cross‑functional partners to ensure costs are accurately forecasted and processed.
• Deliver projects on time, on strategy, and on budget.

• Bachelor’s degree.
• 4+ years of experience in Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales.

• Bachelor’s Degree in Business, Communications or Marketing.
• Experience in Retail Media/Marketing (Paid, In‑Store).
• Strong ability to adapt quickly to a changing environment, manage multiple priorities and stakeholders through strong project management, time management & organizational skills.
• Proven analytical skills and ability to integrate different streams of information into clear next steps and shareable findings.
• Proven ability to develop strong relationships and work with cross‑functional teams.
• Ability to influence and lead others, including those outside of the Marketing function.
• Strong oral, written communication, and presentation skills.

• Generous benefits package and employee discounts.
• Fitness and educational reimbursement programs.
• Kitchenettes and other office amenities.
• Always On Flexibility – manage personal, family, and outside‑of‑work commitments as needed.
• Two‑Week Work from Anywhere – minimum of one‑week increments for a total of two weeks per year.
• Sabbatical – four weeks paid leave after every five years of service.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race, ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, disability, veteran status, or any other protected category under applicable law.