Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

• Conduct market research to determine potential of products and services
• Perform analysis of market strengths, weaknesses, opportunities and threats
• Development and implement innovative marketing campaigns
• Translate complex data into simple graphs and text
• Compile and present data for other departments
• Build and execute an overall digital strategy and content that generates leads and builds revenue growth through competitive research, platform determination, bench marketing, messaging, and audience identification
• Develop and execute multi-faceted content marketing campaigns that drive acquisition, engagement, and retention
• Develop a robust email and drip campaign strategy
• Compile and analyze appropriate metrics, insights, and best practices
• Work to integrate consumer insights into marketing campaigns
• Manage all content and ensure it adheres to SEO, lead generation, and email marketing best practices
• Managing PPC campaigns and relevant vendors
• Implement marketing conversion improvement strategies based on testing and observed performance
• Serve as liaison across departments to ensure marketing campaigns are integrated and communicated across the company
• Master the proper mix of formats (e.g. blogs, guides, reports, videos, interactive content, podcasts, etc.) and distribution channels
• Develop an understanding of – and build a model for – how to measure content’s influence on pipeline generation and closed-won business
• Develop a deep understanding of Lunex's customers and prospects and figure out what motivates them and the decision makers around them
• Perform competitive analysis on a regular basis and stay up-to-date on new technologies and trends within the industry to ensure that campaigns are effective and stay up to date with digital and content marketing trends

• Previous experience in market research or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Strong communication and presentation skills
• Ability to work well in teams
• Bachelor’s degree in marketing or related field required
• 3 years of experience as a Content/Digital Marketer or similar role
• 3 years of hands on experience with digital marketing technologies: SEO/SEM, PPC, Google Analytics and CRM software
• Data-driven marketer with proven expertise in setting and reaching metrics
• Experience and knowledge with marketing tools and best practices
• Comfortable working remote when needed, on project-based work
• Travel: as needed (we have an operation in New England

Performance based bonuses are also available on top of annual salary.

Our HQ Office Location is in Tampa FL by the Tampa International Airport. Working from home permitted occasionally or as needed.