Senior Manager, Influencer & Affiliate Marketing - HCo

Job Description:

Hollister is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Hollister influencer/creator & affiliate marketing work. Connecting the Hollister brand with our customer in an authentic and brand-right way has been a key to the brand’s success. In fact, Hollister believes our clothes are made for being unapologetically you, so leveraging the human side of authentic connection in our creator marketing is a critical component of the brand’s path forward.

This Manager role is responsible for incubating, developing and engaging an ecosystem of humans to serve as storytellers to communicate about Hollister’s key campaigns, brand moments, products, cause and purpose initiatives, and more. Successful candidates in this role will inspire conversations about Hollister in social feeds, highlighting the re-imagined brand, products and spirit of Hollister. Let’s get people talking.

This job is located at our Global Home Office in Columbus, Ohio.

What Will You Be Doing?

Assist in the seasonal brand planning process as a subject matter expert in creator marketing, inclusive of influencer, affiliate and advocacy.

Responsible for overseeing influencer & creator campaigns from strategy development to execution and performance analysis, some managed internally and some supported with external agencies

Responsible for strategic management of the brand’s creator advocacy program and future growth

Oversee creator & content affiliate programs for Hollister understanding how to leverage affiliate ecosystems to drive business results

Represent brand on photoshoots and at events where applicable

Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics

Understand how to navigate and identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies

Heavily coordinate with social channels to ensure alignment for engagement and posting strategies

Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging as well as to ensure creator marketing deliverables and assets are integrated into other brand channels and properties

Work closely with media team to ensure maximized efforts around talent and usage are being worked through paid channels

Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs

Manage a team of 4 associates with a high-level of oversight, drive, and transparency

Responsible for tracking and managing budgets

Compile data for seasonal hindsight presentations

Build and maintain relationships with cross-functional partners

Works regularly with external agencies to build and drive industry-leading programs

Put the customer at the center of everything we do - Partner with Customer Insights team to shape research (brand health, target consumer, etc) and identify key insights and drive their integration into campaigns

What Do You Need To Bring?

Bachelor’s Degree or related experience8+ years of marketing experience with a brand or agency, emphasis on influencer/creator marketing and affiliate marketing

Highly motivated and collaborative with a willingness to learn

Understanding of Gen Z and the global high school teen

Has experience building and motivating a team Outstanding communication and presentation skills

Detail oriented and organized

Strategic, analytic and structured thinking ability

Our Company Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across…