Assistant Director, Social Media

Job Title

Assistant Director, Social Media

Advancement Digital Content

Regular

Salary

$48,000

$52,000

40

Yes

The Assistant Director, Social Media serves as the day-to-day manager and content lead for the Division of University Advancement’s social media presence, with a strong focus on Miami University’s alumni-facing accounts. This role is responsible for creating engaging, platform-optimized content, actively managing online communities, and staying ahead of emerging social media trends to enhance alumni engagement and connection.

As part of the Multi-Channel Creative team, the assistant director will report directly to the Associate Director, Multi-Channel Creative, and collaborate closely with designers, writers, and marketing strategists to develop compelling storytelling that highlights alumni experiences, promotes key initiatives, and strengthens the Miami alumni community.

This is a full-time, fixed-term position supported by limited-term funding currently available through June 30, 2030. Continuation beyond that date will depend on available funding and business need.

Miami University is a public university founded in 1809 with over 240,000 alumni and 20,000 enrolled students. With its close proximity to the city of Cincinnati, a nationally recognized excellence in undergraduate education, and a tremendously loyal alumni base, there is a significant opportunity to increase fundraising support from alumni, friends, and partners, as well as enhance alumni engagement.

The Division of University Advancement is committed to creating an inclusive work environment where all people feel safe, valued, and respected.

Miami University recognizes that technology enables us to find new ways of providing first‑class service and workplace flexibility. This position is approved for remote work on a hybrid basis, following a successful period of six months of employment. Remote work is a working arrangement that can be modified or revoked by Miami University at any time for any reason.

• Manage day-to-day operations of Miami University Advancement and alumni social media accounts, including scheduling, publishing, and real-time engagement
• Actively monitor and respond to messages, comments, and mentions to foster a positive and engaging online alumni community
• Build and nurture relationships with alumni through thoughtful, timely interactions and community management best practices

• Create engaging, platform-specific content that highlights alumni stories, achievements, and experiences
• Develop and execute content for alumni events, holidays, campaigns, and key university moments
• Capture and/or edit photo and video content; collaborate with designers to produce visually compelling assets
• Stay on top of social media trends, use of digital tools and AI, and proactively incorporate relevant formats, themes, and storytelling approaches
• Identify and elevate authentic alumni voices to strengthen connection and affinity

• Monitor social media trends, platform updates, and audience behaviors to inform content strategy
• Monitor and analyze social media performance, translating engagement, reach, and audience insights into monthly reporting and actionable recommendations that inform content strategy and optimize campaign effectiveness
• Bring forward new ideas and opportunities to keep Miami’s alumni channels fresh, relevant, and engaging

• Incorporate key initiatives of the THRIVE Strategic Plan into work and report metrics to THRIVE Committee on Strengthening Alumni Engagement.
• Support and execute social media components of integrated campaigns with a focus on alumni engagement
• Partner with internal teams to align messaging and amplify key initiatives through social storytelling
• When applicable, attend and/or work alumni events that may be hosted after hours

• Serve as an active participant in the Miami University social media community of practice
• Share insights, trends, and opportunities while ensuring alignment with university-wide standards and best practices

• Bachelor’s degree and proven experience managing social media channels in a professional setting
• Demonstrated experience using analytics tools to monitor performance and translate data into actionable recommendations
• Experience creating or editing photo and video content for social media

• Strong writing and editing skills with a clear understanding of platform‑specific best practices
• Ability to manage multiple deadlines in a collaborative environment

• Experience in presenting performance results
• Experience working within established brand standards
• Experience in higher education, nonprofit, or…