Remote Marketing Specialist K-12 EdTech

Marketing Specialist

Department:
Marketing

Reports to:

CEO

Location:

Virtual

Employment Type:

Full-Time

At Gophermods, we believe every student deserves access to the technology they need to learn and grow. Founded in 2010 in Minneapolis, MN, we've built a nationwide reach by supporting schools and small to medium-sized businesses through every stage of the technology lifecycle, including device repair, refurbishment, sales, accessories, and professional services.

We're a small company with a big mission, guided by three core values: setting the standard, being curious, and thriving together. Our team is innovative, fast-paced, and collaborative. We are always looking for new and better ways to tackle challenges. If you're looking for meaningful work that makes a real impact, we'd love to have you on the team.

Gophermods is hiring our first dedicated Marketing Specialist to build and own the marketing function from the ground up. This hands-on, high-visibility role reports directly to the CEO and is responsible for establishing measurement, developing K–12 buyer personas, launching multi-channel campaigns, and representing the brand at key industry events. The primary focus is K–12 education (long sales cycle, trust-driven buying), with secondary support for SMB tech repair/services (shorter, more transactional cycle).

This role has a defined growth path to Marketing Manager within 12–18 months based on performance and company growth.

• Audit and activate existing marketing assets, including CRM data, website, email list, and social channels
• Build and maintain a marketing measurement framework and dashboard; establish baselines, KPIs, and ongoing reporting to the CEO
• Develop and refine K–12 buyer personas through direct research, interviews, and collaboration with sales and leadership
• Create a prioritized marketing plan and execute campaigns across email, content, social, SEO, and paid media (as appropriate)
• Build and manage a thought leadership and content strategy that supports long sales cycles and strengthens credibility with K–12 decision-makers
• Plan and support 3–4 trade shows/industry events per year (booth strategy, live attendee engagement, post-event follow-up, and performance reporting)
• Manage and optimize the marketing technology stack (CRM/automation/analytics/social tools); evaluate and implement new tools as needed
• Partner closely with the CEO and sales team to align marketing programs with revenue targets and pipeline needs
• Track and report performance metrics including MQLs, pipeline influence, CAC, conversion rates, and other relevant funnel metrics

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)

Experience: 3–6 years of hands-on, multi-channel marketing experience

Skills / Qualifications:

• Proven ability to build and use marketing measurement frameworks; fluency with metrics such as CAC, ROAS, LTV, MQL-to-SQL conversion, and pipeline influence
• Experience developing buyer personas using real research (e.g., customer/market interviews), not just templates
• Tradeshow/event marketing experience, including booth strategy and real-time attendee engagement
• Generalist SEO knowledge (on-page fundamentals, content strategy for search, basic E-E-A-T understanding)
• Experience evaluating, implementing, and managing marketing technology tools (CRM, email/automation, analytics, social management)
• Strong content and communication skills, including thought leadership support and executive-ready presentation skills
• Comfort serving as the external face of the brand and engaging prospects and partners in-person
• Demonstrated data-informed decision making and ability to translate activity into business outcomes

• Experience marketing to K–12 education, edtech, or public sector buyers
• Familiarity with B2B demand generation and longer sales cycles
• Experience with local/SMB service marketing
• Experience mentoring or onboarding junior team members
• Participation in professional marketing development (e.g., Inbound conference or similar)
• Experience with Pipedrive (or…