Lead Marketing Campaign Management

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The Marketing Lead will lead and implement direct response marketing campaigns focusing on creative strategy, development, and production of direct mail marketing to increase sales and awareness for the organization's products and/or services.

The Lead, Marketing Campaign Management contributes to the operational execution of lead generation direct mail and email marketing. These campaigns primarily support our suite of Medicare products, aimed at prospective and current members. This Lead is responsible for overseeing the campaign creative development and strategy, process and production, and for leading initiatives to increase productivity and efficiency.

• Formulation and project management of direct mail creative strategy, campaign and processes
• Ensures campaigns operate at peak efficiency, staying on schedule and budget
• Manages and coordinates resources, scheduling, and building and managing budgets
• Facilitates collaboration across internal teams to align on expectations, meet deadlines, and increase productivity
• Manages outside vendors including advertising agencies and production facilities
• Maintains a high quality and compliance standard of product and delivery
• Recommends and evaluates processes, procedures, and quality to gain efficiencies
• Develops and executes creative test strategies based on industry trends and internal data while infusing test and learn disciplines to improve key metrics
• Understands execution of measurement/ROI including tracking, analyzing and interpreting key metrics and results
• Requests and maintains materials and tracking identifiers
• Functions as an industry expert bringing forth innovative ideas and new ways of thinking
• Takes action to resolve operational problems and minimize delays

• Bachelor's degree in Marketing, Communications or Business
• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline
• 4+ years of project leadership experience
• Progressive levels of responsibility within a fast paced marketing environment

• Master's Degree in Marketing, Communications or Business
• Prior health insurance industry experience
• Understanding of marketing metrics and program measurement

Home or Hybrid Home/Office employees must provide an internet service with a download speed of at least 25 Mbps and an upload speed of at least 10 Mbps. Employees should work from a dedicated space free from ongoing interruptions to protect member PHI / HIPAA information. Occasional travel to Humana's offices for training or meetings may be required.

40 hours per week

$115,200 - $158,400 per year (eligible for a bonus incentive plan)

Humana offers medical, dental and vision benefits, a 401(k) retirement savings plan, paid time off, a paid parental and caregiver leave, short‑term and long‑term disability, life insurance, and other opportunities.

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.