Head of Marketing - Touchland

Job Summary

Church & Dwight is seeking a Head of Marketing - Touchland. This person will own the full marketing engine, from brand storytelling to performance growth, with direct accountability for revenue, channel efficiency, and cross functional go‑to‑market execution. We need someone who has ability to lead as a coach‑player and be as hands‑on as they can be coaching a small team of marketing experts.

This is a hybrid brand + performance leadership role designed for someone who can strategize at a high level while also executing hand‑on work in a lean team structure. You will lead functional expertise in brand marketing, product marketing, etc. while personally driving key initiatives across the funnel.

This is a hybrid role in New York, NY or Ewing, NJ.

• NYC requires in‑person attendance on Mondays, Tuesdays, Thursdays, with remote work options on Wednesdays and Fridays.
• Ewing, NJ requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

• Full Funnel Ownership
  • Build and execute an integrated brand to performance strategy across awareness, acquisition, retention, and retail.
  • Oversee paid media, CAC efficiency, attribution, and weekly performance optimization.
  • Ensure brand consistency across campaigns, retail, partnerships, and creative.
• P&L and Revenue Accountability
  • Own marketing forecasting, budgeting, and revenue targets.
  • Build reporting frameworks that translate marketing activity into business impact.
  • Partner with Sales, Ops, and Finance to align demand planning and channel performance.
• Unified Planning & Product Go‑to‑market
  • Lead product GTM strategy from positioning to launch execution.
  • Drive cross‑functional alignment across product, retail, creative, and operations.
  • Build annual and quarterly marketing plans with clear KPIs and channel strategies.
  • Build customer line review showcases and ensure that we have the right product, merchandising and support for launches.
• Team Leadership in a Lean, Player‑Coach Environment
  • Manage and mentor a Brand Director, Product Director and Retention Director.
  • Operate as a player‑coach able to execute when needed (briefs, decks, optimizations, analysis).
  • Build scalable processes without adding unnecessary layers.
• Retail Activation
  • Develop retail marketing programs to support sell‑through at key partners.
  • Own instore storytelling, merchandising strategy, and retail launch plans.
  • Localization strategy:
    Build frameworks for market localization across messaging, creative, and channel mix.
  • Ensure global brand consistency while adapting to regional nuances.

• Brand + Performance Hybrid Expertise
  • Proven ability to build a brand while also driving measurable growth.
  • Experience managing both creative development and performance channels.
• Small Team Operator Mindset
  • Has worked in lean, high‑growth environments where they personally executed parts of the plan.
  • Comfortable being both the strategic architect and the hand‑on executor.
• Leadership & Cross‑Functional Influence
  • Experience managing small teams and elevating talent.
  • Strong communicator who can influence founders, sales, ops, and external partners.
• Analytical + Creative Balance
  • Data‑driven decision maker with strong instincts for storytelling, brand, and culture.

This is not a traditional brand role or a pure performance role. It is a hybrid requiring someone who can:

• Build the long‑term brand narrative
• Optimize weekly revenue performance
• Lead a small team
• Execute hands‑on work—player‑coach mindset leaders are our fit.
• Operate with speed, clarity, and resourcefulness

• BA/BS required; MBA preferred
• 10‑15+ years in CPG, digitally native beauty, lifestyle, or consumer brands.
• Experience scaling a brand from $100M to $300M+
• Has owned revenue, paid media, brand, and go‑to‑market in one role.
• Experience with retail expansion and omnichannel marketing.
• Ability to travel to Miami 2x/week initially if based in the Ewing, NJ or New York, NY location.

The U.S. base salary range for this full‑time position is $174,000 - $247,700.

This position is…