Senior Product Marketing Manager, Acceleration Business

Riverbed, the leader in AIOps for observability, helps organizations optimize their users' experiences by leveraging AI automation for the prevention, identification, and resolution of IT issues. With over 20 years of experience in data collection, AI, and machine learning, Riverbed’s AI‑powered observability platform and solutions optimize digital experiences and greatly improve IT efficiency. Riverbed also offers industry‑leading acceleration solutions that provide fast, agile, secure acceleration of any app, over any network, to users anywhere.

Title: Senior Product Marketing Manager, Acceleration Business
Location: Home/Remote

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona‑based messaging.
• Develop competitive differentiation and market‑facing content that clearly communicates business value and product strengths.
• Partner with Product Management to shape roadmap storytelling and translate capabilities into customer‑ready messaging.
• Support pricing, packaging, and strategic planning discussions with market insight and customer perspective.
• Lead go‑to‑market planning for launches, releases, and campaigns that support pipeline growth and customer adoption.
• Create launch strategies, messaging frameworks, and cross‑functional plans in partnership with Product, Sales, Demand Generation, and Corporate Communications.
• Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets.
• Develop enablement content including pitch decks, messaging guides, sales plays, competitive battle cards, and launch materials.
• Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively.
• Ensure all content is clear, reusable, and aligned with overall company positioning and strategic priorities.
• Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy.
• Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance.
• Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

• 8+ years of experience in product marketing, product management, or a related go‑to‑market role within networking, SaaS, or enterprise technology.
• Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions.
• Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences.
• Experience partnering cross‑functionally with Product, Sales, Demand Generation, Communications, and executive stakeholders.
• Strong understanding of go‑to‑market planning, portfolio storytelling, and content development across the buyer journey.
• Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks.
• Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions.
• Exceptional written and verbal communication skills with the ability to influence across teams and levels.
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast‑paced environment.
• Self‑starter with high ownership, sound judgment, and the ability to drive outcomes independently.

Our employee benefits include flexible workplace policies, employee resource groups, learning and development resources, career progression pathways, and community engagement initiatives. In addition, our global employee wellness programs support the physical, emotional, and financial well‑being of our employees. Benefits & Perks vary by country.

Riverbed is an equal employment opportunity/Affirmative Action (EEO/AA) employer and provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, physical disability (including HIV and AIDS), mental disability, medical condition, pregnancy or child birth (including breast feeding), sexual orientation, genetics, genetic information, marital status, veteran status or any other basis protected by and in accordance with applicable federal, state and local laws.