Senior Manager, Communications: Editorial Strategy & Planning

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

• Serve as editor-in-chief for the Communications function, establishing editorial standards, governance and content quality.
• Own the enterprise communications calendar, annual planning process and integrated communications roadmap.
• Lead a newsroom-style content model that proactively identifies, sources, develops and amplifies strategic stories across the business.
• Act as the central integration point across Executive Communications, Internal Communications, Media Relations, Reputation, Engagement and Events.
• Ensure all major company initiatives have comprehensive 360-degree communications strategies and activation plans.
• Create narrative frameworks and content strategies that align leadership messaging, business priorities and culture initiatives.
• Develop and manage a robust content pipeline and story sourcing process with leaders and teams across the enterprise.

• Own Airtable governance, workflows, taxonomy, intake processes and reporting.
• Establish communications prioritization and resource allocation processes.
• Provide visibility into upcoming initiatives, milestones, communication needs and storytelling opportunities.
• Create planning discipline and operational rigor across the Communications organization.
• Develop dashboards and reporting that provide insight into communications priorities, capacity and execution.

• Lead strategies that ensure company messaging and content are discoverable, authoritative and optimized for AI-powered search environments.
• Partner with Digital, Marketing and Communications teams to improve Generative Engine Optimization (GEO), Large Language Optimization (LLO) and Answer Engine Optimization (AEO).
• Monitor emerging trends in AI search, content consumption and information retrieval.
• Recommend content architecture and publishing approaches that strengthen visibility, relevance and authority.

• Develop a content performance framework that measures reach, engagement, adoption and business impact.
• Analyze content effectiveness and storytelling performance.
• Provide actionable insights and recommendations that improve future communications planning and execution.

• Experience in communications, editorial strategy, newsroom operations, journalism, content management or integrated communications planning.
• Exceptional editorial judgment, writing and storytelling skills.
• Experience leading enterprise content strategies and editorial calendars.
• Strong project management and cross-functional leadership capabilities.
• Experience with Airtable or similar enterprise workflow platforms.
• Knowledge of AI-powered search, GEO, LLO and emerging content optimization practices.
• Ability to influence senior leaders and drive alignment across complex organizations.

• One integrated communications operating system across the enterprise.
• Clear visibility and prioritization of all major communications initiatives.
• Consistent and coordinated enterprise storytelling.
• Increased quality, speed and effectiveness of communications planning.
• Strong adoption of Airtable and planning processes.
• Improved content discoverability across search and AI platforms.
• Comprehensive 360-degree communications support for key business priorities.

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

• Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
• 401k with company match and Associate Stock Purchase with discount
• No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
• Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
• Tuition reimbursement and scholarship opportunities for post-secondary education programs
• 40% merchandise discount and gratis that encourages you to come back to your senses!

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The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any…