Senior Marketer, Paid Search

The Role

Senior Performance Marketer, Search – a 6‑month contract with potential transition to full‑time. This role owns Google, Bing, and ChatGPT search advertising, developing keyword strategy, campaign architecture, bidding, and automation end‑to‑end while reporting to the Head of Growth.

• Design and execute a global paid search strategy across Google, Bing, and ChatGPT ads, including keyword architecture, match type strategy, bid management, and campaign structure aligned with CAC and acquisition goals.
• Manage day‑to‑day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene.
• Own Performance Max campaigns, determining when and how to deploy them alongside traditional search to maximize coverage and efficiency.

• Use AI tools (e.g., ChatGPT, Gemini) to accelerate tasks such as drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports.
• Stay current on AI developments that reshape search—Performance Max, AI overviews, and Smart Bidding—and provide a perspective on their impact.
• Build scalable workflows to reduce repetitive manual work over time.

• Analyze campaign performance regularly and deliver clear, actionable insights to cross‑functional stakeholders and leadership.
• Build and maintain dashboards for real‑time visibility into pipeline contribution, CAC, ROAS, and channel efficiency.
• Design and execute A/B tests on ad copy, landing pages, and bidding strategies with statistical rigor; communicate results and scale winners.

• Partner with the Senior Performance Marketer owning paid social and related teams to ensure messaging consistency and share learnings across channels.
• Work with data and product teams to align on attribution methodology, first‑party audience signals, and landing page optimization.

• 3‑5 years of hands‑on performance marketing with a primary focus on paid search.
• Deep expertise in Google Ads—Search, Performance Max, audience‑based buying—with a track record of managing sizable budgets ($500K/month) to CAC targets.
• You Tube Ads experience (True View, Demand Gen, or video‑forward PMax).
• Strong command of keyword architecture, match type strategy, and Quality Score optimization.
• Highly analytical with the ability to build and interpret dashboards using BI tools without a dedicated analyst.
• Demonstrated experience using AI tools to increase productivity and scale output.
• Solid grasp of conversion tracking, attribution, and tag management (Google Tag Manager preferred).
• Comfortable operating independently and managing multiple priorities in a fast‑paced, high‑growth environment.
• Strong ad copywriting sensibility with a self‑starter approach to testing.
• Landing page judgment—can spot conversion blockers and brief fixes.
• Experience in B2C, ed‑tech, or e‑commerce is a plus.
• Bachelor's degree in marketing, business, or a related field preferred.

• Microsoft Advertising (Bing Ads) experience.
• Familiarity with incrementality testing and MMM in the context of search.
• Experience with international/global search campaigns and localization strategies.
• SEO fundamentals and ability to collaborate across the organic/paid divide.
• Familiarity with how AI overviews are reshaping the paid/organic interplay.

A 6‑month contract role with an anticipated hourly rate of $75.00, with the intention to convert to full‑time based on performance and fit. Full‑time salary ranges by U.S. tier:
Tier1: $121,600–$152,000;
Tier2: $103,360–$129,200;
Tier3: $91,200–$114,000.

• Competitive salaries, stock options, and retirement plans.
• Health:
  Comprehensive medical, dental, vision, disability, and life insurance.
• Wellness:
  Annual wellness stipend, access to coaching & therapy, and pet wellness plans.
• PTO & family leave policies.
• Hybrid & remote‑friendly:
  Distributed team with support for home office setup.
• Annual budgets for professional development, DEI learning, and children’s Outschool classes.
• Community impact:
  Matching employee donations to eligible charities and supporting nonprofits.

Outschool is an equal opportunity employer. We view diversity as a moral imperative and competitive advantage. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We plan and structure interviews to directly assess skills and experience.