Director of OEM Marketing Partnerships - Remote

Director of OEM Marketing Partnerships - Remote

True Car is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005, True Car powers auto‑buying programs for over 250 leading brands, including Sam’s Club, AAA, and more than 100 credit unions.

True Car does not accept unsolicited agency submissions. If you are based in California, please read the information for California residents linked here.

We are looking for a Director of OEM Marketing Partnerships to own the day‑to‑day execution of our OEM promotional programs and help build the next generation of OEM consumer engagement models in our marketplace. The role sits at the center of how automotive brands show up on True Car—through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards.

• Own the delivery: manage active OEM promotional programs end‑to‑end—OEM showcase, digital advertising campaigns, configuration experiences, and TC awards. Serve as the primary day‑to‑day contact for OEM marketing and agency partners.
• Keep programs healthy: monitor performance against contracted deliverables, flag issues early, and coordinate with product, operations, and ad ops to resolve them before they become client problems.
• Translate strategy into action: ensure the strategy executes cleanly, on time, on spec, and with data to back it up.

• Support business development: assist in pitch preparation, proposal development, and renewal conversations.
• Identify expansion opportunities: surface opportunities to deepen programs, add placements, or extend contract scope within existing partner relationships and present them with a clear rationale.
• Track and report performance: own the reporting cadence for active programs and build the data story that makes renewal conversations straightforward.

• Bridge to Product and Operations: advocate for OEM partners’ roadmap requests or execution dependencies, working with product and operations teams to prioritize and deliver.
• Keep leadership informed: surface blockers, risks, and wins on a regular cadence to avoid surprises.

• OEM or automotive marketing background: understanding of OEM marketing team structures, budget flows, and decision‑making processes.
• Digital advertising fluency: familiarity with CPM, CTR, viewability, and IVT, and ability to explain performance data to clients.
• Execution track record: proven ability to run programs with real deadlines, deliverables, and accountability.
• Organized and proactive: manage multiple programs simultaneously while surfacing issues before escalation.
• Clear communicator: provide written and verbal updates, client‑facing recaps, internal status updates, and renewal proposals tailored to audiences.
• Collaborative by default: build strong internal relationships and enable outcomes with teams you do not manage.

Benefits include 100% employer‑paid health, vision, and dental premiums; a 401(k) plan with company contributions; a wellness reimbursement account; learning and development reimbursements; flexible PTO for exempt members and a generous accrual policy for non‑exempt members; 14 company‑paid holidays and 2 floating holidays.

128, USD per year (US)