Remote OEM Marketing Partnerships Director

Director of OEM Marketing Partnerships - Remote The Opportunity

True Car is looking for a Director, OEM Marketing Partnerships to own the day-to-day execution of our OEM promotional programs and help build the next generation of OEM consumer engagement models in our marketplace.

This role sits at the center of how automotive brands show up on True Car, through showcase environments, digital advertising, configuration experiences, sponsored incentive programs, and TC Awards. You will work within a strategic framework set by senior leadership and own the execution: managing partner relationships, driving program delivery, tracking performance, and identifying where we can expand.

• Own the delivery: Manage active OEM promotional programs end-to-end - OEM showcase, digital advertising campaigns, configuration experiences, and TC Awards. You are the primary day-to-day contact for OEM marketing and agency partners once a program is live.
• Keep programs healthy: Monitor performance against contracted deliverables, flag issues early, and coordinate internally with product, operations, and ad ops to resolve them before they become client problems.
• Translate strategy into action: Your job is to make sure our strategy executes cleanly: on time, on spec, and with the data to back it up.

• Support business development: Assist in pitch preparation, proposal development, and renewal conversations.
• Identify expansion opportunities: Within existing partner relationships, surface opportunities to deepen programs, add placements, or extend contract scope. Bring those opportunities forward with a clear rationale.
• Track and report performance: Own the reporting cadence for active programs. Build the data story that makes renewal conversations straightforward.

• Bridge to Product and Operations: When OEM partners have roadmap requests or execution dependencies, you are the internal advocate - working with the product and operations teams to get things prioritized and delivered.
• Keep leadership informed: Surface blockers, risks, and wins on a regular cadence. No surprises.

• OEM or automotive marketing background: You understand how OEM marketing teams are structured, how budgets flow, and how decisions get made. Agency experience on the OEM side counts but flexibility is required, because we will not be limited to competing for “upfronts”.
• Digital advertising fluency: You know what CPM, CTR, viewability, and IVT mean - and you can explain performance data to a client without oversimplifying or over claiming.
• Execution track record: You have run programs with real deadlines, real deliverables, and real accountability. You know what it takes to get something live and keep it running well.
• Organized and proactive: You manage multiple programs simultaneously without things falling through the cracks. You surface issues before they escalated.
• Clear communicator: Written and verbal. You can prep a client-facing recap, an internal status update, and a renewal proposal - and each one lands correctly for its audience.
• Collaborative by default: This role depends on strong internal relationships. You work with product, ops, finance, and legal - and you know how to get things done through people you don’t manage.

True Car is a leading digital automotive platform that uses technology to help car buyers save time and money through a nationwide network of Certified Dealers. Founded in 2005 by Scott Painter, True Car was built on the belief that serving membership and affinity organizations central to the car-buying process, including lenders, insurers, and dealers, enables a more valuable auto-buying experience for new and used vehicles.

As part of its platform, True Car powers auto-buying programs for over 250 leading brands, including Sam's Club, AAA, and more than 100 credit unions.

We are seeking talented individuals who are energized by our commitment to save consumers time and money. We’ve stripped away typical corporate "bloat" to build a culture rooted in high performance and accountability for results. As a member of the True Car Crew, you…